Love all: Court signs to re­main

Grafton Ten­nis Club serves ad­vert ace

The Daily Examiner - - NEWS - Cait­lan Charles cait­lan.charles@dai­lyex­am­iner.com.au

AD­VER­TIS­ING and sig­nage on the out­side of sport­ing fa­cil­i­ties is likely to be al­lowed af­ter Grafton Ten­nis Club pres­i­dent Aye­sha Beck­man ap­pealed to coun­cil­lors about the im­pact re­mov­ing them would have on the clubs in­come.

Ac­cord­ing to Clarence Val­ley Coun­cil gen­eral man­ager Ash­ley Lind­say, sport­ing groups have been ask­ing for coun­cil to pro­vide a pol­icy around ad­ver­tis­ing sig­nage, which was dis­cussed in the Cor­po­rate, Gov­er­nance and Works com­mit­tee meet­ing yes­ter­day.

The orig­i­nal pol­icy stated that ad­ver­tis­ing sig­nage should face in­wards, rather than at the road and Ms Beck­man said the ad­ver­tis­ers who have their signs on the ten­nis club fence.

When coun­cil­lors asked if the spon­sors would re­move their signs from the Grafton Ten­nis Club if they could only face in­wards, would they con­tinue to pay for the sign to be there.

Ms Beck­man said the club had con­sulted with their spon­sors and it would not be fi­nan­cially vi­able for them to con­tinue to pay for signs that could not be seen from out­side the club.

Ms Beck­man said the money they re­ceive from spon­sors al­lows them to charge less fees, which al­lows more peo­ple to play the sport.

Coun­cil­lors were sym­pa­thetic to the Grafton Ten­nis Club’s need for the spon­sor­ship.

In the sig­nage pol­icy, it was noted that each ap­pli­ca­tion for sin­gage would be con­sid­ered on a case-by-case ba­sis, which works and civil di­rec­tor Troy An­der­son said is de­ter­mined by fac­tors like traf­fic reg­u­la­tions.

The of­fi­cers rec­om­men­da­tion was amended by Cr Arthur Lysaught to en­sure this was ac­cu­rately rep­re­sented to sport­ing groups.

“This will give com­mu­nity the op­por­tu­nity to see that the guys in here are not a mean and mis­er­able lot,” he said.

The Sport­ing Fa­cil­i­ties Ad­ver­tis­ing Sig­nage Pol­icy was de­vel­oped to pro­vide a frame­work for the ap­proval and in­stal­la­tion of sig­nage by sport­ing or­gan­i­sa­tions in a man­ner which is con­sis­tent with en­vi­ron­men­tal and plan­ning poli­cies.

The mat­ter will go be­fore full coun­cil on Tues­day next week.

PHOTO: ADAM HOURI­GAN

STAY­ING: Ad­ver­tis­ing signs at the Grafton Ten­nis Courts.

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