Love all: Court signs to remain
Grafton Tennis Club serves advert ace
ADVERTISING and signage on the outside of sporting facilities is likely to be allowed after Grafton Tennis Club president Ayesha Beckman appealed to councillors about the impact removing them would have on the clubs income.
According to Clarence Valley Council general manager Ashley Lindsay, sporting groups have been asking for council to provide a policy around advertising signage, which was discussed in the Corporate, Governance and Works committee meeting yesterday.
The original policy stated that advertising signage should face inwards, rather than at the road and Ms Beckman said the advertisers who have their signs on the tennis club fence.
When councillors asked if the sponsors would remove their signs from the Grafton Tennis Club if they could only face inwards, would they continue to pay for the sign to be there.
Ms Beckman said the club had consulted with their sponsors and it would not be financially viable for them to continue to pay for signs that could not be seen from outside the club.
Ms Beckman said the money they receive from sponsors allows them to charge less fees, which allows more people to play the sport.
Councillors were sympathetic to the Grafton Tennis Club’s need for the sponsorship.
In the signage policy, it was noted that each application for singage would be considered on a case-by-case basis, which works and civil director Troy Anderson said is determined by factors like traffic regulations.
The officers recommendation was amended by Cr Arthur Lysaught to ensure this was accurately represented to sporting groups.
“This will give community the opportunity to see that the guys in here are not a mean and miserable lot,” he said.
The Sporting Facilities Advertising Signage Policy was developed to provide a framework for the approval and installation of signage by sporting organisations in a manner which is consistent with environmental and planning policies.
The matter will go before full council on Tuesday next week.
STAYING: Advertising signs at the Grafton Tennis Courts.