I’m be­ing true to my­self ... I just love what I do

The Daily Telegraph (Sydney) - Best Weekend - - FRONT PAGE -

SARAH Re­gan spent years work­ing her way up through the ranks of the cor­po­rate ad­ver­tis­ing world. But long hours do­ing some­thing she didn’t love took a toll and she quit to set up her in­ner west busi­ness, Lit­tle Flow­ers. She says: “I started work­ing in ad­ver­tis­ing as a grad­u­ate trainee in Lon­don in 2001 and worked my way up the lad­der. Ad­ver­tis­ing is a great in­dus­try, it’s cre­ative, young and en­er­getic and there’s a lot of room for growth. While I didn’t of­ten work week­ends, I did an aw­ful lot of late nights. Some days I’d find my­self hav­ing break­fast, lunch and din­ner at my desk then work­ing well into the night. I was feel­ing quite burnt out, so I left ad­ver­tis­ing with­out know­ing what I would do next. It was daunt­ing but, as it turned out, it was one of the best de­ci­sions I’d ever made. I re­alised two things; I needed to get more emo­tional ful­fil­ment from my job, par­tic­u­larly if I was go­ing to work long hours, and there were ac­tu­ally a lot of op­por­tu­ni­ties about. When I started dis­cussing the idea for Lit­tle Flow­ers with the guys who be­came my busi­ness part­ners I was so ex­cited be­cause it was com­pletely orig­i­nal. We all had had the ex­pe­ri­en­cep of buy­ingy flow­ers for fam fam­i­lies and part­ners, only to be told off for spend­ing too much money on some­thing that w was go­ing to soon di die. So what if we too took the ‘big­ness’ out of flow­ers, not just the si size, but the price tag a and the oc­ca­sions? N Now I get up ear­lier, w wear more ca­sual clothes and s some­times work r re­motely. But the b big­gest dif­fer­ence is m my headspace. I feel like I’m be­ing true to mys my­self be­cause I re­ally love w what I do.”

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.