Having a matchmaker is a very ordinary thing in today’s world
WE take it for granted that technology has embedded itself in the world of dating and relationships. But how much is too much when it comes to digitalising the matters of the heart?
While we rely on services including Tinder, eHarmony and RSVP to put us in touch with potential matches, there is a new service rising up that offers to write and present your online profile. One such business is Australia-based eDateMate whose tagline is: “It’s our job to get you noticed.”
But in the US, service providers have gone one step further, offering to not only write your online profile, but also sort through and vet the responses you get and narrow down your potential perfect match. In most cases they are also carrying on the initial conversations with likely matches.
Relationships Australia CEO Elisabeth Shaw says, while it may be shocking to some that this romantic task is now being outsourced, it’s no different to the centuries-old service of matchmaking and arranged marriages.
“If you look at really old-fashioned methods, having a matchmaker is a very ordinary thing,” Shaw says.
“This is just a digital means for a concept that has been around for years. In the past it would have been a priest in the congregation, an aunt or a village member. Either way, arranged marriages and matchmakers are an age-old concept and they were screening potential matches.”
Like most things, Shaw says if overused the services can go too far. In the case of the US service, having a Tinder “closer” veers into dangerous territory because the potential matches don’t realise they are flirting with an impersonator.
“The creepy part is that people don’t realise they’re communicating with an impersonator or being screened and it may breach informed consent,” she says. “It is fraught with red flags.”