Even this brick wall is not as it seems
The cyclic nature of fashion and homewares can spin so quickly that by the time you embrace one trend, it’s making an exit. That by no means suggests you have to play it safe and live drab.
Faking it is one way to indulge in style without breaking the bank.
Wallpaper has become the choice product for stylists looking to set their mark. Not only does it offer great scope in terms of colour and arrangement, but it can deceive the naked eye.
The trend for a brick wall roughly stripped back of paint has transcended the New York loft and is making a comeback into the homes of fashion conscious mums and dads.
You could arm yourself with masonry paint stripper and a stiff bristle brush to remove paint that seeped into the porous brick, or you could take a cheaper and far more efficient option and wallpaper it with a brick print.
Henry Laker, who runs Wow Wallpaper Hanging, says the demand for brick wallpaper is very real, with timber, stone and concrete wallpaper also making inroads into the mainstream.
Working with wallpaper designed by Brit Andrew Martin, clients are often hard-pressed to differentiate between what’s real and what’s wallpaper until they get up close. That’s the real art of faking it, he says.
Andrew, who has worked with the likes of the Queen, former British prime minister Tony Blair, Madonna and the Beckhams, has created wallpaper that gives maximum effect without spending big bucks on the real brick, timber or steel.
Henry says brick wallpaper, in particular, is being used by homeowners wanting to steer clear of the tried and true floral and stripe prints. “Brick is becoming more and more popular, especially with a vinyl finish. People have taken inspiration from shops or they are just bored with the look of a wall and want to try something completely different.
“It’s a world away from the floral or damask prints that we’re used to seeing.”
Chocolate Interiors’ Christine Coulton says there will always be a place in the design world for fabulous fakes such as faux tin and exposed brick wallpaper.
“Faux wallpaper is an ideal application in both residential and commercial markets. It creates instant texture and history with minimum mess and money,” she says.
“They are real to look at and a fabulous way to create your own beach house, industrial warehouse or Hamptons look without needing to engage a team of tradies.”
Christine’s standout picks are Scandinavian Wallpaper & Decor, the Scrapwood wallpaper range by Piet Hein Eek and Concrete Wall, Attic and Wood Wall by Tom Haga.
Aged Brick Mural from Scandinavian Wallpaper & Decor, $121sq m, custom printed to size; far right CON 03 faux cement, $359.95 a 9m roll.