The colour purple is set to reign supreme, writes
Get ready for a calm, soothing season of colour. Paint retailer Taubmans has announced Violet Verbena as its inaugural Colour of the Year for 2017, a surprisingly versatile lilac that works well with brights, pastels, metallics and neutrals.
But don’t expect interior designers and stylists to stick to one shade of purple this year, with Europe already embracing stronger shades of this most royal member of the colour spectrum.
Softer tones can be paired with dark neutrals, where it unveils grey undertones, and with whites, where it throws off a more traditional purple shade.
Interior design expert and Taubmans brand ambassador, Shaynna Blaze, says the colour Violet Verbena can complement a variety of styles.
“I love Violet Verbena for its clever, chameleon- like qualities,” she says. “It’s the new neutral — a warm grey tone that plays in its environment and blends perfectly with many different surroundings.
“It’s polished yet playful in a child’s room but calming enough to be used in bedrooms or other spaces that require tranquillity.”
Shaynna says the colour is reflective of where design is heading in 2017.
“To me it feels simultaneously nostalgic and modern, both masculine and feminine.”
Every shade of violet and purple is filtering through to homewares, from plates, cushions, cutlery and even furniture hitting the purple mark.
Shaynna says purple can be associated with a dated interior, but due to the surge of interest in navy and indigo in the past couple of years, moving to purple-based colours is a natural ural progression.
“Violet Verbena is an elegant t foray into a contemporary purple hue e which sits nicely alongside indigo and the mixed metal tones popular right now such as brass, copper and rose gold,” she says.
She says this soft shade will work seamlessly with exteriors and interiors and is a modern choice for interiors and furnishings.
“At quarter or half-strength Violet Verbena is mutable enough to complement most decors but at full or double-strength it becomes a feature.”