Keep­ing up with...

This mem­ber of the Jones fam­ily brings her own brand of cus­tomer ser­vice to Bondi, writes Re­nata Gor­tan

The Daily Telegraph (Sydney) - Home - - STYLE - Re­nata.gor­ More

You may not know their name but chances are you’ve seen their beau­ti­ful range of ce­ram­ics in home­wares stores around the state.

Af­ter 10 years of pro­vid­ing its range of white china and tex­tured ce­ram­ics, Jones & Co (also known as Have You Met Miss Jones) has opened its first re­tail store in Bondi.

Founder Jen­nifer Jones and cre­ative di­rec­tor Jen Samp­son, opened their jewel box of a store two weeks ago to present their own col­lec­tions their own way.

“We re­ally wanted to see the col­lec­tion put to­gether the way we de­signed it, rather than mix­ing it in with other brands,” she says. “The col­lec­tions are based around strong themes, with pat­terns and prints across ce­ram­ics, pot­tery and wood. We wanted to see our dreams un­der one roof.”

Both women are Bondi lo­cals and are fans of old fash­ioned strip shop­ping.

“In terms of com­mu­nity, we know a lot of peo­ple in Bondi so it was cre­at­ing a com­mu­nity feel about liv­ing the dream,” Jen­nifer says. “I grew up in the UK and am used to a high street. I wanted to have that feel rather than a mall en­vi­ron­ment — it’s a dif­fer­ent way to shop.”

The Jones & Co shopfront won’t re­place the on­line shop­ping ser­vice or their abil­ity to sup­ply to other re­tail­ers.

“The on­line store sup­plies a lot of places where the prod­ucts are not avail­able, so we wanted to ser­vice ev­ery­one,” she says.

“The re­tail store is amaz­ing for that ac­cess to cus­tomers and we be­lieve in good old fash­ioned cus­tomer ser­vice.”

The ma­jor­ity of pieces are un­der $50, with hand­made ce­ramic spoons start­ing at $5 and suc­cu­lents in hand­made pots for $20.

“In Bondi you get a sand­wich and smoothie with a pro­tein shot that costs more than that, and it’s gone in 10 min­utes,” Jen­nifer says.

“The price points are on the money and peo­ple are com­ing back for the value.”

Jen­nifer built the brand’s rep­u­ta­tion on whim­si­cal de­signs in white bone china and says there’s grow­ing de­mand for their re­turn.

“At that time, white bone china was very clas­si­cal, peo­ple as­so­ci­ated it with English tea sets and I re­de­fined it with quirky lit­tle things like vases that looked like high top sneak­ers,” Jen­nifer says.

“It was strong for four years but a lot of it got copied. It was hard to com­pete with things that looked sim­i­lar but were a fifth of the price be­cause they used ce­ram­ics. But the feed­back we’re get­ting is that peo­ple love those cute whim­si­cal dishes and boxes we used to do.

“We’re bring­ing it back. I for­got how fun a medium it was to de­sign in and there’s a strong resur­gence in store and whole­sale.”

Jen­nifer Jones loves in­ter­act­ing di­rectly with cus­tomers in her new Bondi store af­ter build­ing up her on­line busi­ness.

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