Keeping up with...
This member of the Jones family brings her own brand of customer service to Bondi, writes Renata Gortan
You may not know their name but chances are you’ve seen their beautiful range of ceramics in homewares stores around the state.
After 10 years of providing its range of white china and textured ceramics, Jones & Co (also known as Have You Met Miss Jones) has opened its first retail store in Bondi.
Founder Jennifer Jones and creative director Jen Sampson, opened their jewel box of a store two weeks ago to present their own collections their own way.
“We really wanted to see the collection put together the way we designed it, rather than mixing it in with other brands,” she says. “The collections are based around strong themes, with patterns and prints across ceramics, pottery and wood. We wanted to see our dreams under one roof.”
Both women are Bondi locals and are fans of old fashioned strip shopping.
“In terms of community, we know a lot of people in Bondi so it was creating a community feel about living the dream,” Jennifer says. “I grew up in the UK and am used to a high street. I wanted to have that feel rather than a mall environment — it’s a different way to shop.”
The Jones & Co shopfront won’t replace the online shopping service or their ability to supply to other retailers.
“The online store supplies a lot of places where the products are not available, so we wanted to service everyone,” she says.
“The retail store is amazing for that access to customers and we believe in good old fashioned customer service.”
The majority of pieces are under $50, with handmade ceramic spoons starting at $5 and succulents in handmade pots for $20.
“In Bondi you get a sandwich and smoothie with a protein shot that costs more than that, and it’s gone in 10 minutes,” Jennifer says.
“The price points are on the money and people are coming back for the value.”
Jennifer built the brand’s reputation on whimsical designs in white bone china and says there’s growing demand for their return.
“At that time, white bone china was very classical, people associated it with English tea sets and I redefined it with quirky little things like vases that looked like high top sneakers,” Jennifer says.
“It was strong for four years but a lot of it got copied. It was hard to compete with things that looked similar but were a fifth of the price because they used ceramics. But the feedback we’re getting is that people love those cute whimsical dishes and boxes we used to do.
“We’re bringing it back. I forgot how fun a medium it was to design in and there’s a strong resurgence in store and wholesale.”
Jennifer Jones loves interacting directly with customers in her new Bondi store after building up her online business.