RADIO HOST BIDS $20 TO BUY RIVAL
Poor ratings trigger verbal stoush
Radio king Kyle Sandilands has slammed his FM brekkie opponents, labelling them “pathetic” as his KIIS FM show won yet another survey yesterday. Sandilands and co-host Jackie O (inset, below) discussed the results live on air after the numbers were released.
Em Rusciano, who replaced the failed Rove and Sam show in the cursed 2DayFM breakfast timeslot, was the main target of Sandilands’ criticism.
“That is humiliating. They are terrible ratings,” he said. “You cannot make one dollar with those ratings. They are down to 2.9 of the market. Wow.”
Continuing the insults, he made an offer to buy 2DayFM out to save them from the embarrassment. “I offer you now 2DayFM, I will buy your licence for $20.
“I offered them $1 million recently; now I offer them $20.
“That is what 2DayFM should do. Stop paying to know that you are pathetic.”
The pair then went on to assess the rest of the competition, with Sandilands slamming Smooth FM.
“Smooth they are of seven, God they are pathetic,” he said. “Forget Smooth.” Rusciano, who has previously ignored the attacks, yesterday fired back with an open letter to the toprating host. “I sold out the Opera House in 20 minutes last week, indeed my whole national tour sold out,” she said.
“My audio book is No. 1 in the country and my radio show has twice the engagement levels online than yours does.”
Rusciano rebutted Sandilands’ comment that she is pathetic.
“I don’t feel humiliated or pathetic in any way, shape or form,” she said.
“The radio ratings will come, and the fact that you keep mentioning me on your show proves that you know it too.”
The radio ratings survey found that news talkback station 2GB remains Sydney’s top radio station across AM and FM.
With a share of 11.8 per cent of the market, the Macquarie Media station took out the title, ahead of KIIS FM at 9.5 per cent and WSFM at 9.4 per cent.
While Alan Jones’s breakfast show was down in the ratings, falling 1.5 per cent, it’s still the No. 1 breakfast show in Sydney with a 13.8 per cent share. This makes it the 107th consecutive win
2DayFM breakfast host Em Rusciano is looking beyond survey results for the moment. ‘The radio ratings will come,’ she says.