Poor rat­ings trig­ger ver­bal stoush

The Daily Telegraph (Sydney) - - Sydney Confidential -

Ra­dio king Kyle Sandi­lands has slammed his FM brekkie op­po­nents, la­belling them “pa­thetic” as his KIIS FM show won yet an­other sur­vey yes­ter­day. Sandi­lands and co-host Jackie O (in­set, be­low) dis­cussed the re­sults live on air af­ter the num­bers were re­leased.

Em Rus­ciano, who re­placed the failed Rove and Sam show in the cursed 2DayFM break­fast times­lot, was the main tar­get of Sandi­lands’ crit­i­cism.

“That is hu­mil­i­at­ing. They are ter­ri­ble rat­ings,” he said. “You can­not make one dol­lar with those rat­ings. They are down to 2.9 of the mar­ket. Wow.”

Con­tin­u­ing the in­sults, he made an of­fer to buy 2DayFM out to save them from the em­bar­rass­ment. “I of­fer you now 2DayFM, I will buy your li­cence for $20.

“I of­fered them $1 mil­lion re­cently; now I of­fer them $20.

“That is what 2DayFM should do. Stop pay­ing to know that you are pa­thetic.”

The pair then went on to as­sess the rest of the com­pe­ti­tion, with Sandi­lands slam­ming Smooth FM.

“Smooth they are of seven, God they are pa­thetic,” he said. “For­get Smooth.” Rus­ciano, who has pre­vi­ously ig­nored the at­tacks, yes­ter­day fired back with an open let­ter to the toprat­ing host. “I sold out the Opera House in 20 min­utes last week, in­deed my whole na­tional tour sold out,” she said.

“My au­dio book is No. 1 in the coun­try and my ra­dio show has twice the en­gage­ment lev­els on­line than yours does.”

Rus­ciano re­but­ted Sandi­lands’ com­ment that she is pa­thetic.

“I don’t feel hu­mil­i­ated or pa­thetic in any way, shape or form,” she said.

“The ra­dio rat­ings will come, and the fact that you keep men­tion­ing me on your show proves that you know it too.”

The ra­dio rat­ings sur­vey found that news talk­back sta­tion 2GB re­mains Syd­ney’s top ra­dio sta­tion across AM and FM.

With a share of 11.8 per cent of the mar­ket, the Mac­quarie Me­dia sta­tion took out the ti­tle, ahead of KIIS FM at 9.5 per cent and WSFM at 9.4 per cent.

While Alan Jones’s break­fast show was down in the rat­ings, fall­ing 1.5 per cent, it’s still the No. 1 break­fast show in Syd­ney with a 13.8 per cent share. This makes it the 107th con­sec­u­tive win

for Jones.

2DayFM break­fast host Em Rus­ciano is look­ing be­yond sur­vey re­sults for the mo­ment. ‘The ra­dio rat­ings will come,’ she says.

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