An­other award to Mt Field cham­pion

The Gazette (Derwent Valley) - - NEWS -

MT FIELD Na­tional Park cafe owner Rachel Power has been named In­no­va­tor of the Year at the Breath of Fresh Air In­no­va­tive Tas­ma­nia Awards.

Mrs Power, who owns Wa­ter­falls Cafe and Gallery, was recog­nised for her “in­no­va­tive PR and so­cial me­dia strate­gies”, which award judges said had en­cour­aged an al­most 90 per cent in­crease in vis­i­ta­tion to Mt Field in four years.

She said it was won­der­ful to win the award.

“We know that we’re very lucky to be in a lo­ca­tion like Mt Field, and we also know that peo­ple are not com­ing to Mt Field for us,” Mrs Power said.

“We’re a valu­able part of the ex­pe­ri­ence, but they’re not re­ally com­ing for a cafe.

“All of our mar­ket­ing is around the park, and the dif­fer­ent things that you can do in the park right through the year.

“We’re re­ally fo­cus­ing on build­ing our off sea­son, so that we don’t have an off sea­son.

Mrs Power launched her prod­uct range Van Diemen De­signs this year, and she and her fam­ily are also be­hind Mt Field Re­treat, a $3.6 mil­lion ac­com­mo­da­tion and con­fer­ence cen­tre.

“It’s was such a won­der­ful thing, I cer­tainly wasn’t ex­pect­ing it,” she said of the award.

The awards were pre­sented in Ho­bart last week.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.