Another award to Mt Field champion
MT FIELD National Park cafe owner Rachel Power has been named Innovator of the Year at the Breath of Fresh Air Innovative Tasmania Awards.
Mrs Power, who owns Waterfalls Cafe and Gallery, was recognised for her “innovative PR and social media strategies”, which award judges said had encouraged an almost 90 per cent increase in visitation to Mt Field in four years.
She said it was wonderful to win the award.
“We know that we’re very lucky to be in a location like Mt Field, and we also know that people are not coming to Mt Field for us,” Mrs Power said.
“We’re a valuable part of the experience, but they’re not really coming for a cafe.
“All of our marketing is around the park, and the different things that you can do in the park right through the year.
“We’re really focusing on building our off season, so that we don’t have an off season.
Mrs Power launched her product range Van Diemen Designs this year, and she and her family are also behind Mt Field Retreat, a $3.6 million accommodation and conference centre.
“It’s was such a wonderful thing, I certainly wasn’t expecting it,” she said of the award.
The awards were presented in Hobart last week.