THE NEXT BIG THING

Travel gi­ant records huge tourism growth

The Gazette (Derwent Valley) - - FRONT PAGE - JAMES KITTO

DATA from on­line travel gi­ant Wo­tif shows New Nor­folk is see­ing more year-onyear growth than any other Aus­tralian town.

Tourism in Tas­ma­nia has shown steady growth in re­cent years and New Nor­folk in the state’s south is lead­ing from the front, the data sug­gests.

For the year end­ing March 2018, Tas­ma­nian Visi­tor Sur­vey data from Tourism Tas­ma­nia showed re­gional vis­i­ta­tion in the state’s south grew by 3 per cent.

Ac­cord­ing to data from travel web­site Wo­tif, more vis­i­tors to Tas­ma­nia are choos­ing New Nor­folk as their travel des­ti­na­tion.

“New Nor­folk is the Aus­tralian des­ti­na­tion see­ing the big­gest growth over the last twelve months, with de­mand up 100 per cent,” Wo­tif Travel ex­pert Chris Mil­li­gan said.

“Sev­eral new bed and break­fasts have be­come avail­able in New Nor­folk which is likely con­tribut­ing to the in­creased de­mand.

“In the last year, New Nor­folk has be­come an in­creas­ingly af­ford­able des­ti­na­tion for trav­ellers, with ac­com­mo­da­tion rates fall­ing by close to 25 per cent. There are plenty of af­ford­able ac­com­mo­da­tion op­tions through­out the town.”

Des­ti­na­tion Tas­ma­nia chief ex­ec­u­tive Alex Heroys said it was pleas­ing Wo­tif was see­ing an in­creased de­mand for New Nor­folk but pointed out the data was gath­ered from a small pool.

“New Nor­folk leads in­vest­ment and new prod­uct. We’ve seen huge suc­cess in in­creases to vis­i­ta­tion to pop­u­lar New Nor­folk places such as the Agrar­ian Kitchen,” he said.

“We hope there will be new in­ter­est­ing de­vel­op­ments soon.

“The data from Wo­tif of course shows in­creased de­mand but it comes from a low base of just eight New Nor­folk prop­er­ties on its web­site.”

Der­went Val­ley Mayor Mar­tyn Evans said the time was “cherry ripe” for in­vest­ment in the Der­went Val­ley.

“We look at a num­ber of at­trac­tions in the Val­ley, such as the Agrar­ian Kitchen and the Moun­tain Bike Park, that are con­tin­u­ing to pro­mote the re­gion for the at­trac­tive mu­nic­i­pal­ity that it is,” Cr Evans said.

“We’re see­ing more and more peo­ple want­ing to ex­plore the Val­ley and ex­cit­ing new projects in the works such as the tourism rail and the up­graded row­ing club will con­tinue to pro­mote the re­gion.”

Cr Evans iden­ti­fied ac­com­mo­da­tion ser­vices as an area in need of im­prove­ment in the mu­nic­i­pal­ity.

“There are short­falls around ac­com­mo­da­tion,” he said.

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