THE NEXT BIG THING
Travel giant records huge tourism growth
DATA from online travel giant Wotif shows New Norfolk is seeing more year-onyear growth than any other Australian town.
Tourism in Tasmania has shown steady growth in recent years and New Norfolk in the state’s south is leading from the front, the data suggests.
For the year ending March 2018, Tasmanian Visitor Survey data from Tourism Tasmania showed regional visitation in the state’s south grew by 3 per cent.
According to data from travel website Wotif, more visitors to Tasmania are choosing New Norfolk as their travel destination.
“New Norfolk is the Australian destination seeing the biggest growth over the last twelve months, with demand up 100 per cent,” Wotif Travel expert Chris Milligan said.
“Several new bed and breakfasts have become available in New Norfolk which is likely contributing to the increased demand.
“In the last year, New Norfolk has become an increasingly affordable destination for travellers, with accommodation rates falling by close to 25 per cent. There are plenty of affordable accommodation options throughout the town.”
Destination Tasmania chief executive Alex Heroys said it was pleasing Wotif was seeing an increased demand for New Norfolk but pointed out the data was gathered from a small pool.
“New Norfolk leads investment and new product. We’ve seen huge success in increases to visitation to popular New Norfolk places such as the Agrarian Kitchen,” he said.
“We hope there will be new interesting developments soon.
“The data from Wotif of course shows increased demand but it comes from a low base of just eight New Norfolk properties on its website.”
Derwent Valley Mayor Martyn Evans said the time was “cherry ripe” for investment in the Derwent Valley.
“We look at a number of attractions in the Valley, such as the Agrarian Kitchen and the Mountain Bike Park, that are continuing to promote the region for the attractive municipality that it is,” Cr Evans said.
“We’re seeing more and more people wanting to explore the Valley and exciting new projects in the works such as the tourism rail and the upgraded rowing club will continue to promote the region.”
Cr Evans identified accommodation services as an area in need of improvement in the municipality.
“There are shortfalls around accommodation,” he said.