THEIR FATHER IS THE CEO OF ONE OF QUEENSLAND’S BIGGEST RESIDENTIAL DEVELOPERS AND RACHEL AND CAITLIN TREASURE DREAM OF BUILDING AN EMPIRE OF THEIR OWN
When most girls get told to clean their rooms they see a chore but when you’re the daughters of a prominent businessman you see an opportunity.
While it was mum Deb who asked 21-yearold Queensland University of Technology law student Rachel Treasure and her sister Caitlin, 18, who is in Grade 12 at All Saints Anglican School, to clean out their wardrobes it was their father Craig who inspired them.
“I thought, OK I’ll do it but I want to sell these clothes,” Rachel says.
“But the only way to do it is on places like Facebook or Gumtree and it’s so inefficient.
“We’d always joked with Dad about business ideas.
“We were like, ‘Dad we’ve got a name, we’re going to make an app and it’s going to be awesome’.”
But when your father is the CEO and managing director of Villa World, starting a business isn’t a matter of haphazardly throwing together a few ideas.
After coming up with the concept behind new app Clothesline, which already has more than 1000 registered users looking to buy and sell preloved clothing, the sisters set about outsourcing technical expertise to IT students Nate Zerk and Michael McClenaghan.
Next they penned a business plan to impress their financial backers – their own dad and Rachel’s boyfriend William’s father and Gilbert and Sutherland owner Neil.
They’ve trademarked the name and brainstormed new features, which will be rolled out periodically.
Following seven months of development and a couple of stakeholder meetings where poor Craig was confronted with the brunt of the Treasure negotiating gene, the app was launched late last month.
“We had a few hectic discussions with Dad but it was all in good spirit,” Rachel says.
“We convinced Dad that because of our sweat equity, the year of unpaid work we would put in, we should be able to increase the value of our shares.”
Since then Caitlin has used her social skills to promote the business.
“I do a lot of marketing in terms of Instagram and Facebooking stuff,” Caitlin says.
“I pester all my friends to sign up and we had a little launch party to get the word out.
“Everyone has been really supportive and now I’ve got our friends tagging us on Facebook, which is great.”
The app’s early results have been encouraging.
There are currently 600 items of clothing listed on Clothesline and 20 sales have been closed.
The business receives a 15 per cent commission from each sale, which is for now being reinvested into marketing the app.
As for Deb, the unknowing catalyst for it all, she’s happy to let the rest of her family bask in their latest business venture.
“Craig will come home and say, ‘Well Rachel what’s happening with Clothesline?’,” Deb says.
“It’s the main topic of conversation in our house.” And the best part of all? The girls’ wardrobes have never looked tidier.
“WE CONVINCED DAD THAT BECAUSE OF OUR SWEAT EQUITY ... WE SHOULD BE ABLE TO INCREASE OUR SHARES.”