Revenge fans scrutinised in second-screen test
television network ABC and internet company Yahoo! are using the drama Revenge as an experiment to tap the power of second-screen usage. Yahoo! has created a smartphone and tablet application designed to make it easier for fans of the show to communicate through social networks while Revenge (star Emily Vancamp, pictured) is airing live. People who use the app while watching the show’s final two episodes of the season in the US this month will be eligible for a free trip to the Hamptons, where the show is set. For US network ABC, encouraging people to use computer devices while watching TV could help arrest the decline in live viewing caused by digital video recorders and video on demand.
Mondays, 8.30pm, Seven, Prime7.