Re­venge fans scru­ti­nised in sec­ond-screen test

The Gold Coast Bulletin - Play Magazine - - PLAY TV -

tele­vi­sion net­work ABC and in­ter­net com­pany Ya­hoo! are us­ing the drama Re­venge as an ex­per­i­ment to tap the power of sec­ond-screen us­age. Ya­hoo! has cre­ated a smart­phone and tablet ap­pli­ca­tion de­signed to make it eas­ier for fans of the show to com­mu­ni­cate through so­cial net­works while Re­venge (star Emily Vancamp, pic­tured) is air­ing live. Peo­ple who use the app while watch­ing the show’s final two episodes of the sea­son in the US this month will be el­i­gi­ble for a free trip to the Hamp­tons, where the show is set. For US net­work ABC, en­cour­ag­ing peo­ple to use com­puter de­vices while watch­ing TV could help ar­rest the de­cline in live viewing caused by dig­i­tal video recorders and video on de­mand.

Mon­days, 8.30pm, Seven, Prime7.

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