OLYMPIC EF­FORTS

NINE’S THE ONE AS TV TURNS ITS STAR POWER ON THE GAMES

The Gold Coast Bulletin - Play Magazine - - FRONT PAGE - – LISA SIMMONS Gruen Sweat: Wed­nes­days, 8.30pm, ABC1.

ALSO STAR­RING: WIL POWER, ROV­ING RE­PORTS, 3D SPE­CIALS AND A FEAST ON FOX

WIL An­der­son phones from a photo shoot for the open­ing ti­tles for his new Olympic-themed se­ries Gruen Sweat. ‘‘It’s all day in the stu­dio for 20 sec­onds of open­ing cred­its,’’ he says. ‘‘I’ve spent the day in a stu­dio strik­ing poses in ev­ery Olympic sport you can think of.’’ For Gruen Sweat, An­der­son and regulars Todd Samp­son and Rus­sel Howcroft are joined by spe­cial guests to an­swer the peren­nial Gruen ques­tion: Why do we buy what we buy? ‘‘We can look at it from the top down,’’ says An­der­son, ‘‘the way the Olympics are sold as a brand. Then you get to the ath­letes them­selves, some of whose lives will change for­ever and it’s about how they’ll cash in on that mo­ment. We’ll be talk­ing about how tightly the Olympics con­trol their own brand. We couldn’t call our show Gruen Olympics or even Gruen Games. There are even cafes in Lon­don who have had to change their name from Olympic cafe.’’ He has this tip for city lead­ers ahead of the 2018 Com­mon­wealth Games on the Gold Coast. ‘‘Watch and learn,’’ he laughs. ‘‘We’ll do a seg­ment of The Pitch where we ask groups to put pro­pos­als for cities in Tas­ma­nia and the North­ern Ter­ri­tory to host an Olympics. It might even be in­struc­tional.’’

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