She’s Gotye be in running for award
IT’S a music video that’s almost as instantly recognisable as the song that swept Australia and then the world, but creator Natasha Pincus can’t quite believe Somebody That I Used To Know has been nominated by MTV for Video of the Year.
The Melbourne filmmaker says she was watching the Olympics really late on Tuesday night and slept through a call with the news on Wednesday morning.
She checked her emails and spotted the confirmation from Gotye’s manager, but admits she’s still feeling ‘‘a little bewildered at the moment’’.
Pincus is also nominated in the professional category for Best Editing for the same video and hopes to get fans on her side for the major award.
‘‘I figure Video of the Year is a voted category, so I just have to figure out how to rally the whole country to vote for it,’’ she says.
Pincus says she had been planning to travel to Los Angeles in October, but will be ‘‘pushing that forward’’ so she can attend the Video Music Awards on September 6.
That’s despite the fact the prospect is a little daunting.
‘‘I’m not very good in those sort of environments – it paralyses me with fear to imagine being in a room like that and I guess I’ve got to figure out what the hell I’d wear,’’ she says.
Attending the awards will put her into contact with the cream of the world’s music industry, but so far Pincus has been focusing her attention in Australia.
‘‘After the Gotye video had success over there, there were some pretty interesting offers . . . but it’s still been a case of picking the artist and the song that really resonates with you and actually after all the offers that came my first choice was to do Missy Higgins.’’
Pincus has just completed the video for Everyone’s Waiting, the latest single off Higgins’s new album, The Ol’ Razzle Dazzle.
‘‘That’s set the bar pretty high and I’m not sure that what I could find over there (Los Angeles) could be any better,’’ she says.
Pincus remains amazed at the success of Somebody That I Used To Know, with more than 300 million views of her video on YouTube, and numerous parodies of both the song and of her video.
She says it’s all due to the ‘‘magic’’ that she felt the moment she heard the song.
‘‘I think there’s only a couple of songs in a generation that spread like this does, over the globe, so anytime that happens it’s always an amazing thing,’’ she says.
Pincus says friends email her from around the world telling her they heard the song in places ranging from Italy to Kazakhstan.
‘‘It’s just crazy that any song can penetrate like that, let alone one that you’ve been lucky enough to have an association with,’’ she says.
The experiences she’s had continually leave her ‘‘dumbfounded’’ but she’s not sure if anything else can top them.
‘‘After working with Gotye and Missy what’s next? Nothing, really!’’
Missy Higgins, Gurrumul and Emma Louise play Jupiters Theatre on November 30. Gotye plays The Riverstage, in Brisbane, on December 12.
Gotye, aka Wally de Backer