Web fans love to like Masterchef

The Gold Coast Bulletin - Play Magazine - - TUESDAY EXTRA -

TV cook­ing hit Masterchef Aus­tralia has be­come the first Aus­tralian light en­ter­tain­ment show to reach one mil­lion Face­book fans. Es­tab­lished less than four years ago, at the start of the first sea­son of MasterChef Aus­tralia in April 2009, MasterChef Aus­tralia Face­book ‘‘likes’’ have jumped 60 per cent in the past 12 months and now stand at just over one mil­lion. ‘‘ Masterchef Aus­tralia’s dig­i­tal of­fer­ing con­tin­ues to grow year on year, both on the web­site and across so­cial me­dia,’’ says Ten Head of Dig­i­tal Me­dia, Vin­cent Dempsey.

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