Felix’s dive sends viewers soaring
Red Bull Channel reports 52 million views for Felix Baumgartner’s (pictured) recordbreaking dive over the New Mexico desert, setting records for the channel and the YouTube video platform. The jump was roughly equal to the combined, full-week views for the 35 most popular Google-funded YouTube channels two weeks ago, industry website Deadline.com reports. More than 7.6 million watched live Discovery Channel in the US. Red Bull’s online channel has more than 750,000 subscribers, and added 180,000 in the past seven days.