In­vest­ment in home­grown pays off

The Gold Coast Bulletin - Play Magazine - - PLAY -

tele­vi­sion has made its big­gest in­vest­ment yet in locally pro­duced con­tent and more can be expected next fi­nan­cial year. Aus­tralian Sub­scrip­tion Tele­vi­sion and Ra­dio As­so­ci­a­tion boss Pe­tra Buchanan said $667 mil­lion was pumped into locally made pro­duc­tions across the en­tire in­dus­try dur­ing the past fi­nan­cial year. Buchanan said the to­tal in­vest­ment was $78 mil­lion, or 13 per cent, more than was spent dur­ing the 2010-11 fi­nan­cial year and was rep­re­sen­ta­tive of a healthy pay sub­scrip­tion tele­vi­sion in­dus­try. ‘‘We started (keep­ing in­vest­ment records) three years ago . . . to un­der­stand the size and scale of in­vest­ment that sub­scrip­tion tele­vi­sion is mak­ing in lo­cal pro­duc­tion,’’ Buchanan says. She says it is not just the money in­vested in locally made shows nor the num­ber of hours they screened on sub­scrip­tion tele­vi­sion that mat­tered. She said the qual­ity of the pro­duc­tions was also high be­cause many of the shows or at least the for­mats had to be sold to over­seas net­works to be com­mer­cially vi­able. ‘‘With ev­ery pro­duc­tion that is made it is im­por­tant to sell it over­seas,’’ she says. ‘‘We are see­ing more of that and it means we will see more high-qual­ity pro­gram­ming.’’

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