Swede as for Avicii

The Gold Coast Bulletin - Play Magazine - - LIVE 'N' LOUD -

AVICII is the new face of dance mu­sic – young, mar­ketable and Swedish. His rise to promi­nence has come af­ter a hit sin­gle, Lev­els, a Grammy nom­i­na­tion and a re­lent­less tour­ing sched­ule.

The travel has paid off – Avicii, aka Tim Ber­gling, 23, was ranked No. 3 on DJ Mag­a­zine’s Top 100 DJs List for 2012.

‘‘I’ve been tour­ing for three years now, play­ing 300 and some­thing shows a year. When you do that many shows, you get into a rhythm very, very quickly,’’ he says.

‘‘I love what I do. And I’ve worked for it for a long time. To be able to do what I do, I feel very for­tu­nate. So I go for it.’’

Avicii was born and raised in Stock­holm, Swe­den, the su­per­pop cap­i­tal which also boasts such ex­ports as Abba, Rox­ette, Eric Prydz and Swedish House Mafia.

‘‘Stock­holm is an in­spir­ing place to live and the peo­ple there in­spire each other. We grow up singing great folk songs, so the sense of melody is good, and you grow up with that in you,’’ he says.

‘‘I think it moulds ev­ery­body. But I also grew up know­ing peo­ple like Eric Prydz and Swedish House Mafia were in the same neigh­bour­hood.

‘‘That’s very in­spi­ra­tional for any­body who’s up and coming. You see all th­ese guys who live near you and tour­ing the world. It helps you put in the hours. I spent ev­ery wak­ing hour mak­ing and pro­duc­ing mu­sic. I knew I would make it.’’

Avicii’s ca­reer was al­ready build­ing when he re­leased Lev­els, which sam­ples Etta James’s Some­thing’s Got A Hold On Me. ‘‘Ev­ery­thing has hap­pened in steps,’’ he says. ‘‘Be­cause I’ve been work­ing so much, it feels like I’ve been do­ing this a lot longer. I’ve done the same amount of shows peo­ple do over 10 years, but I’ve done it in three years.’’

Avicii scored his first break col­lab­o­rat­ing with un­der­ground Swedish pro­ducer John Dahlback on the track Don’t Hold Back. ‘‘That was a huge hon­our,’’ Avicii says. ‘‘I was a big fan and I learned so many pro­duc­tion tricks from him. It was in­ter­est­ing to work with some­body I’d looked up to.’’

It led to other high-pro­file hook ups with Tiesto, Se­bas­tian In­grosso and David Guetta. His track with Guetta, Sun­shine, was nom­i­nated for a Grammy and Avicii says he is fi­nal­is­ing a list of new col­lab­o­ra­tors for his de­but al­bum.

‘‘I know cross­over col­lab­o­ra­tions are big right now, but the thing I’m look­ing for is song­writ­ers as op­posed to a singer. I want to work with some­one who knows melodies, or can bring ideas to a track,’’ he says.

‘‘That’s when you get a good flow go­ing, when you com­ple­ment each other, and bounce ideas, as op­posed to some­one who is just a really good singer. That’s when you cre­ate songs as op­posed to a prod­uct.’’

He is keep­ing his col­lab­o­ra­tor wish-list se­cret for now, adding ‘‘some of the names we are get­ting close to will bring real WTF mo­ments – no­body will see it coming’’.

Avicii pre­dicts house and techno to keep get­ting stronger in the US, where it’s called EDM (elec­tronic dance mu­sic), but wor­ries about com­merce in­ter­fer­ing with art.

‘‘I think its up to the artist to make sure EDM doesn’t be­come too cor­po­rate,’’ he says.

Avicii, Tiesto, Carl Cox, Calvin Har­ris and more, play Stere­osonic, RNA Show­grounds, Bris­bane, on Sun­day.

Swedish DJ and pro­ducer Avicii

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