Musicians get great reception with advertising
have driven us mad all summer but the saturation of on-air promos for the new television viewing year is proving a big bonus for musicians. Channel 7 has the music midas touch with Revenge – last year it gave Coldplay their biggest hit in Australia when Paradise was used as the soundbed for the show promo. And now Birds Of Tokyo are scoring a Revenge- assist for their new single Lanterns which is being used to promote the second season of the ratings juggernaut, which kicks off on Monday. The single debuted at No.5 on the ARIA charts after spending most of last week in the iTunes top 10. It is the second taste of their new record March Fires, which is shaping up to be one of the big records of the year. David Guetta and Sia’s She Wolf ( Falling To Pieces) also continues to score iTunes downloads more than four months after its official release thanks to soundtracking the new Downton Abbey series. Justice Crew are keeping their Best Night single ticking over thanks to the My Kitchen Rules ads and Jason Mraz, whose career here scored a massive boost when I’m Yours was used for the first Packed to the Rafters promos, is back with the show with his song Everything is Sound. No doubt parents of teenage girls are relieved Nine have stopped using One Direction’s Live While We’re Young for The Block.