Mu­si­cians get great re­cep­tion with ad­ver­tis­ing

The Gold Coast Bulletin - Play Magazine - - TELEVISION -

have driven us mad all sum­mer but the sat­u­ra­tion of on-air pro­mos for the new tele­vi­sion view­ing year is prov­ing a big bonus for mu­si­cians. Chan­nel 7 has the mu­sic mi­das touch with Re­venge – last year it gave Cold­play their big­gest hit in Aus­tralia when Par­adise was used as the soundbed for the show promo. And now Birds Of Tokyo are scor­ing a Re­venge- as­sist for their new sin­gle Lanterns which is be­ing used to pro­mote the sec­ond sea­son of the rat­ings jug­ger­naut, which kicks off on Mon­day. The sin­gle de­buted at No.5 on the ARIA charts af­ter spend­ing most of last week in the iTunes top 10. It is the sec­ond taste of their new record March Fires, which is shap­ing up to be one of the big records of the year. David Guetta and Sia’s She Wolf ( Fall­ing To Pieces) also con­tin­ues to score iTunes down­loads more than four months af­ter its of­fi­cial re­lease thanks to sound­track­ing the new Downton Abbey se­ries. Jus­tice Crew are keep­ing their Best Night sin­gle tick­ing over thanks to the My Kitchen Rules ads and Ja­son Mraz, whose ca­reer here scored a mas­sive boost when I’m Yours was used for the first Packed to the Rafters pro­mos, is back with the show with his song Ev­ery­thing is Sound. No doubt par­ents of teenage girls are re­lieved Nine have stopped us­ing One Di­rec­tion’s Live While We’re Young for The Block.

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