Tweet ban isn’t sweet

The Gold Coast Bulletin - Play Magazine - - PLAY -

Y Kitchen Rules con­tes­tants Jake and Elle are des­per­ate for a so­cial me­dia ban to end. Like all the cur­rent MKR cooks on the Chan­nel 7 show, the Queens­land brother and sis­ter team are pro­hib­ited from all per­sonal so­cial me­dia fo­rums un­til the se­ries winds up.

It means the young en­trepreneurs and ama­teur cooks have to put on hold the re­lease of a cook­book and a range of ice cream.

Elle has al­ready made an im­pres­sion on MKR judges and the other con­tes­tants with her home-made ice cream – and now the se­ries en­ters into the pointy end of the com­pe­ti­tion, she’s sure to get more cre­ative.

Her two most un­usual and pop­u­lar flavours so far have been a basil ice cream and a fig and cof­fee com­bi­na­tion.

The so­cial me­dia ban, says Elle, is prevent­ing them from con­nect­ing with fans and pro­mot­ing their ven­tures to the pub­lic.

‘‘From a strate­gic point of view it’s stupid, peo­ple should be able to con­tact us,’’ says Elle.

‘‘I’d love to be out there (on so­cial me­dia) more with all the view­ers.’’

MKR con­tes­tants are not the first re­al­ity show con­tes­tants to be shielded from so­cial me­dia fo­rums.

Beauty and the Geek con­tes­tants are also pre­vented from op­er­at­ing per­sonal Twit­ter and Face­book.

The bans are to do with pro­tect­ing con­tes­tants from in­ter­net trolls.

Elle reck­ons she and Jake can han­dle so­cial me­dia and would not let any ad­verse com­ments af­fect them.

‘‘If you are go­ing to go on a re­al­ity TV show you don’t let that stuff af­fect you,’’ she says.

Out­side the show Elle has a good track record for desserts, too.

Her spe­cialty cakes have been a hit at The Silva Spoon tea and cof­fee em­po­rium on the Sun­shine Coast.

And she’s con­fi­dent her ice cream can be just as pop­u­lar.

‘‘I’ve been work­ing for a cafe on the Sun­shine Coast and peo­ple have flown up from Syd­ney to or­der my or­ange and basil cake,’’ she says. ‘‘I just want peo­ple to taste it (the ice cream).’’ Jake’s goal is to re­lease a cook­book with his sis­ter aimed at the Gen-Y de­mo­graphic.

‘‘The cook­book is ta­pas and fin­ger food and it shows young peo­ple how they can en­ter­tain on a bud­get.’’

He says they will not be able to prop­erly pro­mote their ven­ture or speak with po­ten­tial cus­tomers on so­cial me­dia un­til af­ter MKR ends.


con­tes­tants Elle and Jake

Mon­day, 7.30pm, Seven, Prime7.

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