Tweet ban isn’t sweet
Y Kitchen Rules contestants Jake and Elle are desperate for a social media ban to end. Like all the current MKR cooks on the Channel 7 show, the Queensland brother and sister team are prohibited from all personal social media forums until the series winds up.
It means the young entrepreneurs and amateur cooks have to put on hold the release of a cookbook and a range of ice cream.
Elle has already made an impression on MKR judges and the other contestants with her home-made ice cream – and now the series enters into the pointy end of the competition, she’s sure to get more creative.
Her two most unusual and popular flavours so far have been a basil ice cream and a fig and coffee combination.
The social media ban, says Elle, is preventing them from connecting with fans and promoting their ventures to the public.
‘‘From a strategic point of view it’s stupid, people should be able to contact us,’’ says Elle.
‘‘I’d love to be out there (on social media) more with all the viewers.’’
MKR contestants are not the first reality show contestants to be shielded from social media forums.
Beauty and the Geek contestants are also prevented from operating personal Twitter and Facebook.
The bans are to do with protecting contestants from internet trolls.
Elle reckons she and Jake can handle social media and would not let any adverse comments affect them.
‘‘If you are going to go on a reality TV show you don’t let that stuff affect you,’’ she says.
Outside the show Elle has a good track record for desserts, too.
Her specialty cakes have been a hit at The Silva Spoon tea and coffee emporium on the Sunshine Coast.
And she’s confident her ice cream can be just as popular.
‘‘I’ve been working for a cafe on the Sunshine Coast and people have flown up from Sydney to order my orange and basil cake,’’ she says. ‘‘I just want people to taste it (the ice cream).’’ Jake’s goal is to release a cookbook with his sister aimed at the Gen-Y demographic.
‘‘The cookbook is tapas and finger food and it shows young people how they can entertain on a budget.’’
He says they will not be able to properly promote their venture or speak with potential customers on social media until after MKR ends.
– DARREN CARTWRIGHT
contestants Elle and Jake
Monday, 7.30pm, Seven, Prime7.