DIY approach gives Evermore an edge
EVERMORE have always considered themselves a do-it-yourself kind of band.
Hume brothers Jon and Peter (pictured) and Dann (who has taken a break from touring to spend time in the band’s co-owned studio) formed the poprock outfit in 1999 and have since maintained a handson attitude towards music.
Peter made the band’s first filmclip and Jon has always produced Evermore’s albums. As the music industry evolved, Jon says the trio started to release their music independently.
‘‘A lot of things have changed since we started the band as teenagers,’’ Jon says.
For starters, Facebook, Instagram and iPods didn’t exist in 1999, and people consumed music differently. But that hasn’t stopped the Hume brothers from embracing social media and the turn in technology.
‘‘We have a new DIY filmclip that’s based around Instagram,’’ Jon says.
‘‘It’s for our song Hey My Love. It’s a song about love and we wanted something that would capture its fun and simple side. So we asked people to tag #heymylove on Instagram images of people and places they love. Then we’ve been collecting all those images and we will use them in a series of filmclips for the song.’’
The song is taken from Evermore’s fifth album, Follow The Sun, released last year.
Jon says the new album is ‘‘very upbeat and optimistic’’.
‘‘It’s got a different flavour and energy. It’s really fun to play live,’’ he says.
‘‘The songs have evolved since we’ve been on the road. The album has a lot of energy. It is very rhythmic for us.’’
Storytelling is an important part of Evermore’s sound and Jon says he tries to reflect his life in lyrics.
‘‘Music changes and evolves and reflects what you go through in your life. If it didn’t do that it would be dishonest,’’ he says.
‘‘Lyrics are about communicating. You put words to music and it makes words go to a place they couldn’t get to without music.
‘‘Sometimes a line gels with tune. And when that happens, it makes you feel something. I don’t know where it comes from, but it resonates.’’
– ROSE SADLEIR
Evermore play The Coolangatta Hotel tomorrow night.