Live gigs a reduced drawcard
SPENDING and patronage at live shows was down in most states and territories except Queensland last year but the theatre and festival sectors grew, a new survey shows. Live performance attendances in 2012 were more than 6 per cent weaker than the previous year, with the largest drops in the Northern Territory (-19.3 per cent), ACT (-16.5 per cent) and South Australia (-14.8 per cent). Attendances in Sydney and Melbourne were also down more than 8 per cent, the Live Performance Australia Ticket Attendance & Revenue Survey 2012 indicates. The decline was mostly due to lower revenue and attendance in the contemporary music and musical theatre categories, which comprise almost twothirds of the industry. It was better news for the festival sector, where attendances grew by more than 7 per cent, while the average cost of tickets increased by almost one quarter to nearly $60 in 2012. Gross revenue for theatre shows grew from $65 million to $83 million while attendances rose by 16 per cent. Revenue for the entire live performance industry was $1.2 billion last year, down from $1.3 billion in 2011.