Live gigs a re­duced drawcard

The Gold Coast Bulletin - Play Magazine - - SHOWS -

SPEND­ING and pa­tron­age at live shows was down in most states and ter­ri­to­ries ex­cept Queens­land last year but the theatre and fes­ti­val sec­tors grew, a new sur­vey shows. Live per­for­mance at­ten­dances in 2012 were more than 6 per cent weaker than the pre­vi­ous year, with the largest drops in the North­ern Ter­ri­tory (-19.3 per cent), ACT (-16.5 per cent) and South Aus­tralia (-14.8 per cent). At­ten­dances in Syd­ney and Melbourne were also down more than 8 per cent, the Live Per­for­mance Aus­tralia Ticket At­ten­dance & Rev­enue Sur­vey 2012 in­di­cates. The de­cline was mostly due to lower rev­enue and at­ten­dance in the con­tem­po­rary mu­sic and mu­si­cal theatre cat­e­gories, which com­prise al­most twothirds of the in­dus­try. It was bet­ter news for the fes­ti­val sec­tor, where at­ten­dances grew by more than 7 per cent, while the aver­age cost of tick­ets in­creased by al­most one quar­ter to nearly $60 in 2012. Gross rev­enue for theatre shows grew from $65 mil­lion to $83 mil­lion while at­ten­dances rose by 16 per cent. Rev­enue for the en­tire live per­for­mance in­dus­try was $1.2 bil­lion last year, down from $1.3 bil­lion in 2011.

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