Wake Up viewers sleep in as ratings take a nap
VIEWERS may have already hit the snooze button on new Channel 10 breakfast program Wake Up after the second show dipped below 40,000 viewers. Set on Sydney’s Manly beach, Wake Up drew an audience of 39,333 on Tuesday, almost 13,000 fewer than for Monday’s launch. Wake Up (7am), which is hosted by Natarsha Belling, Natasha Exelby and James Mathison (pictured), drew 52,000 viewers on Monday, according to OzTAM’s overnight ratings. Wake Up Early (6.30am-7am) also lost audience on day two. After attracting 29,000 viewers on Monday, the second show drew 25,609. Wake U p is Ten’s second breakfast show inside 21 months. Its predecessor, Breakfast, started last February and ran for just nine months. Since its demise, Ten has been idle in the breakfast show market. Wake Up’s second day figures are worse than Breakfast, which pulled 51,000 for its launch and 44,065 on day two. Ten executives have been adamant there are no early expectations on the ratings figures for Wake Up. The network’s director of morning television Adam Boland says gaining sizeable audience numbers will be a ‘‘slow build’’.
Wake Up: Weekdays from 6.30am, Ten, Ten SC.