Wake Up view­ers sleep in as rat­ings take a nap

The Gold Coast Bulletin - Play Magazine - - TELEVISION -

VIEW­ERS may have al­ready hit the snooze but­ton on new Chan­nel 10 break­fast pro­gram Wake Up af­ter the sec­ond show dipped be­low 40,000 view­ers. Set on Syd­ney’s Manly beach, Wake Up drew an au­di­ence of 39,333 on Tues­day, al­most 13,000 fewer than for Mon­day’s launch. Wake Up (7am), which is hosted by Natar­sha Belling, Natasha Ex­elby and James Mathi­son (pic­tured), drew 52,000 view­ers on Mon­day, ac­cord­ing to OzTAM’s overnight rat­ings. Wake Up Early (6.30am-7am) also lost au­di­ence on day two. Af­ter at­tract­ing 29,000 view­ers on Mon­day, the sec­ond show drew 25,609. Wake U p is Ten’s sec­ond break­fast show in­side 21 months. Its pre­de­ces­sor, Break­fast, started last Fe­bru­ary and ran for just nine months. Since its demise, Ten has been idle in the break­fast show mar­ket. Wake Up’s sec­ond day fig­ures are worse than Break­fast, which pulled 51,000 for its launch and 44,065 on day two. Ten ex­ec­u­tives have been adamant there are no early ex­pec­ta­tions on the rat­ings fig­ures for Wake Up. The net­work’s di­rec­tor of morn­ing tele­vi­sion Adam Boland says gain­ing size­able au­di­ence num­bers will be a ‘‘slow build’’.

Wake Up: Week­days from 6.30am, Ten, Ten SC.

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