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The Face de­parts from other re­al­ity modelling shows by hav­ing up-and­com­ers com­pete for work, ex­ec­u­tive pro­ducer Marty Benson says.

More than 1500 mod­els ap­plied for the pay TV se­ries which is helmed by su­per­model Naomi Camp­bell.

Camp­bell, who was in the US and UK ver­sions, is also the ex­ec­u­tive pro­ducer.

The two dozen mod­els on the short-list in the launch episode have a max­i­mum of two years’ pro­fes­sional ex­pe­ri­ence each and most are signed to agencies.

The top 24 are whit­tled down to a dozen by the end of episode one and split into three groups of four. Each team is men­tored by Camp­bell or Aus­tralian mod­els Ni­cole Trun­fio and Cheyenne Tozzi. Benson says The Face is to Aus­tralia’s Next Top Model what singing re­al­ity se­ries

The Voice is to The X Fac­tor. “The Voice looks for singers that haven’t bro­ken through and this is about mod­els who are signed with an agency but haven’t made the big time,” Benson says,

The for­mat gives rise to fierce com­pe­ti­tion be­tween both girls and men­tors. The men­tor of the team that wins a chal­lenge elim­i­nates a model from an op­pos­ing side.

“One of the first things Naomi said to the girls ‘is you are not here to make friends, you are here to win the com­pe­ti­tion,” Benson says. View­ers might think The

Face is just an­other ver­sion of the Fox8 se­ries ANTM which at­tracts am­a­teur mod­els. But The Face dif­fered be­cause the re­ward for each chal­lenge was real work, not just a photo shoot for a model’s port­fo­lio.

“They are real cam­paigns for real brands,” Benson says.

Of those who au­di­tioned, less than half landed in­ter­views and just a few dozen made it through to stand be­fore Camp­bell, who ul­ti­mately cherry-picked the fi­nal batch.

Benson says the in­ter­view process was com­plex be­cause there were three in­ter­ested par­ties to ap­pease: Camp­bell, Fox­tel and the pro­duc­tion com­pany Shine.

“We saw 700 and from that we were look­ing for a top 40,” Benson says.

“There’s Shine, Fox­tel and team Naomi, so I needed to find the best 40 girls and then be­tween the three par­ties we needed to de­cide on the best 24.”

The Face: Tues­days, 8pm, Fox8.


Cheyenne Tozzi, Naomi Camp­bell and Ni­cole Trun­fio

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