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ASplendour in the Grass producer says festival organisers weren't annoyed hip-hop duo OutKast leaked the news they were on the line-up days before it was officially launched.
According to Paul Piticco, who co-produces the festival with Jessica Ducrou, the slip-up helped generate more excitement for the Byron Bay event.
“I think that if anything, it kind of built the anticipation towards the festival a little bit so I don't think it was a bad thing,” Piticco says. “I think everybody's pretty happy that OutKast are playing, so no harm, no foul.”
The July 25-27 festival's lineup was announced last week on Wednesday morning.
Piticco said the Atlanta duo, Andre 3000 and Big Boi, were happy to rectify the slip-up.
“We just said that you know we're not meant to announce until Wednesday and they just went ‘Woops' and took it down,” he says. “No big deal.”
Piticco says the leak happened because the duo had confirmed a “bunch of festivals” and Splendour just happened to be in that bunch.
“I would assume there were other festivals that hadn't announced them yet who were in the same situation,” he says.
Aside from OutKast, other big names on the line-up include Lily Allen, Interpol, Two Door Cinema Club, London Grammar, Kelis and Foster the People.
Local acts include Hilltop Hoods, Triple J's Top 100 winner Vance Joy and The Preatures.
The festival is at North Byron Parklands with the main stage on the site's natural amphitheatre. The three-day festival will include comedy, craft, karaoke and shopping, alongside the musical delights. Splendour in the Grass takes place July 25-27, Byron Bay. Tickets on sale tomorrow through moshtix.com.au.