GOOD WILL ... HUNT­ING

The Black Eyed Peas front­man is bru­tally hon­est about the ca­reer prospects of Voice win­ners and how emo­tions rule the pub­lic voting, and he’s hop­ing that maybe he can change some of the out­comes

The Gold Coast Bulletin - Play Magazine - - TV - HOLLY BYRNES

The mad sci­en­tist that is will.i.am is at it again. This pro­fes­sor of mu­sic, school­ing The Voice au­di­ences on what makes a hit song or a break­out per­for­mance, is open in his in­tent to work this TV pro­duc­tion for what he can make out of it.

The undis­puted star coach of this year’s se­ries has en­ter­tained with his quirky quips and his an­i­mated anal­y­sis, but when it comes down to the busi­ness of find­ing a win­ning new artist, the Black Eyed Peas front­man is frank.

“I wanted to come on the show be­cause I have a la­bel, through Uni­ver­sal, and it’s a great fish­ing pond, if you will, to find artists. And I no­ticed very few people who join these com­pe­ti­tions come out to ac­tu­ally have ca­reers,’’ he says.

“If you could work out the pol­i­tics in this stuff ... you know how long that per­son can get to record mu­sic, when you can put it out, the con­tract they sign be­fore you’ve even said ‘lights, cam­era, ac­tion’, there’s like heaps and heaps of pol­i­tics.

“If you can work around the pol­i­tics and get out of that lit­tle web, maybe these con­tenders have a shot at a ca­reer.’’

Con­tin­u­ing his candid as­sess­ment of the re­al­ity for­mat’s short­com­ings, will.i.am talks about what may come next for those singers who have sur­vived the blind au­di­tions, been guided through the bat­tle rounds, or are about to face the last hur­dle of the sing-offs be­fore the Chan­nel 9 se­ries goes into the pub­liclyvoted live fi­nals.

“It’s typ­i­cal TV. They rarely vote for the per­son with the best voice. It isn’t re­ally the best voice that wins, even though the show is called The Voice. There is some­thing sen­ti­men­tal, tug­ging on emo­tion, or people grav­i­tate to that (artist’s) per­son­al­ity that fac­tors in on why some­one wins.”

The coaches, as much as the con­tes­tants, have plenty at stake mov­ing into the live rounds, with the edit­ing of this year’s se­ries al­ready prov­ing hugely con­tro­ver­sial.

For new re­cruit Kylie Minogue, the re­turn to the lo­cal small screen has not been with­out some anx­i­ety, es­pe­cially in the age of high­def­i­ni­tion TV.

“That’s the one thing that struck me – I should be used to see­ing my­self on telly by now, but it’s very dif­fer­ent to an in­ter­view, it’s dif­fer­ent to a per­for­mance,” she says.

“You catch yourself with looks and faces and move­ments that are not nor­mally on TV. Un­less you’re Meryl Streep, you have no choice but to be yourself and I don’t think Meryl was avail­able so in­stead they have to make do with me.’’

While the edit­ing sug­gested Joel Mad­den strug­gled to win over the women on this year’s se­ries, like re­turn­ing coach Ricky Martin, he has been con­sis­tently en­ter­tain­ing and at ease in his role af­ter three sea­sons on the show. Martin, for one, says he felt “more re­laxed’’ this time, com­fort­able in what was ex­pected.

“I was ner­vous (last year), I had never done this be­fore,” he says. “I would feel that anx­i­ety ... I feel I have to do less home­work this sea­son and it feels great.’’ The Voice, Chan­nel 9, Sun­day, 6.30pm; Mon­day, 7.30pm.

The Voice

men­tor and band front­man will.i.am is frank about find­ing a chart-top­ping artist within the show’s for­mat.

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