DESIGNER PASSES ON EXPERTISE
Some people love to hate Anne Hathaway, but not designer Diane von Furstenberg.
In fact, the designer’s proud claim is that she contributed to her existence.
“When I was with Anne Hathaway, she introduced me to her mother,” von Furstenberg recalls.
“She said, ‘Anne doesn’t even know this, but I seduced her father in the wrap dress. As a matter of fact, she might have been conceived in one’.”
The jersey wrap dress is where it all began for von Furstenberg, the wife of a German prince who insisted on having her own career. Five million frocks later, she’s no longer a princess (she later remarried, this time to a media mogul) but her label is thriving, and she wants a new generation of fashionistas to help run it.
This inspired House of DVF, a reality show in which contestants compete for the role of global brand rep. Von Furstenberg, is a producer and insisted on having final say over the project.
“People had come to me with many ideas for TV shows that were so tacky and awful that I really was not interested,” she says.
“I really don’t love TV because it objectifies women, so I wanted to find something that I could do that fits with young women and still fits with my values.”
The 10 girls vying for von Furstenberg’s attentions are a diverse group, including several fashion bloggers. The youngest is 19. Von Furstenberg, 67, doesn’t believe the bad press about gen Y.
“I’m a grandmother and I’m very old, but I totally identify with girls at the beginning of their life,” she says. “This is all about (opening) the first doors.”
House of DVF, E!, Thursday
Diane von Furstenberg.