DE­SIGNER PASSES ON EX­PER­TISE

The Gold Coast Bulletin - Play Magazine - - TV -

Some peo­ple love to hate Anne Hath­away, but not de­signer Diane von Fursten­berg.

In fact, the de­signer’s proud claim is that she con­trib­uted to her ex­is­tence.

“When I was with Anne Hath­away, she in­tro­duced me to her mother,” von Fursten­berg re­calls.

“She said, ‘Anne doesn’t even know this, but I se­duced her fa­ther in the wrap dress. As a mat­ter of fact, she might have been con­ceived in one’.”

The jersey wrap dress is where it all be­gan for von Fursten­berg, the wife of a Ger­man prince who in­sisted on hav­ing her own ca­reer. Five mil­lion frocks later, she’s no longer a princess (she later re­mar­ried, this time to a me­dia mogul) but her la­bel is thriv­ing, and she wants a new gen­er­a­tion of fash­ion­istas to help run it.

This in­spired House of DVF, a re­al­ity show in which con­tes­tants com­pete for the role of global brand rep. Von Fursten­berg, is a pro­ducer and in­sisted on hav­ing fi­nal say over the project.

“Peo­ple had come to me with many ideas for TV shows that were so tacky and aw­ful that I re­ally was not in­ter­ested,” she says.

“I re­ally don’t love TV be­cause it ob­jec­ti­fies women, so I wanted to find some­thing that I could do that fits with young women and still fits with my val­ues.”

The 10 girls vy­ing for von Fursten­berg’s at­ten­tions are a di­verse group, in­clud­ing sev­eral fash­ion blog­gers. The youngest is 19. Von Fursten­berg, 67, doesn’t be­lieve the bad press about gen Y.

“I’m a grand­mother and I’m very old, but I to­tally iden­tify with girls at the be­gin­ning of their life,” she says. “This is all about (open­ing) the first doors.”

House of DVF, E!, Thurs­day

9.30pm

Diane von Fursten­berg.

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