THEY MEAN BUSINESS
Janine Allis, the brains behind Boost Juice, is ready to share her hard-won business nous, along with a heap of money, as one of the judges on the latest season of ingenious reality TV show Shark Tank
Records are smashed, tears are shed, money is made and there’s a Gold Coast cameo on the most vicious show on primetime TV.
Shark Tank season three hits your screen this Tuesday with Boost Juice founder Janine Allis circling the tank with $66 million in tow.
While business is clearly a passion for Janine, does her role as a Shark fall under business or pleasure?
“It’s a bit of both really,” she muses.
“It’s not my day job, my day job is business and making sure Boost is the best it can be.
“In one respect, the filming is a little bit like a hobby. We film for three weeks, hang out with mates, have a ball and I get treated like a princess, which definitely doesn’t happen at home.
“Where hobby ends and business starts is the work that begins after the deals are done.”
Once the cameras stop rolling there’s still a lot of highrisk work for the Sharks to do, but that doesn’t mean they’re frugal with their time.
“Every pitch goes for an hour – at home you see seven minutes,” she says.
“So for us it’s about how else we can add value to this experience and this opportunity.
“It takes a long time to meet our mentees and find out more about them, the business and dig deeper.
“But what people don’t see is that many of the people – even if we don’t invest – we meet after.
“So they may not get a deal, but we still meet with them to give them guidance, advice and direction.”
But like any good reality show, the lives of the audience are also impacted by the show’s content – not just the handful who are pitching.
“It’s a show of ‘what if’ – people who are driving to work thinking, ‘do I really want to work for someone else?’ or a mum wondering how she can work from home – people get their push,” Janine says.
“People have told me since the show they’ve said to themselves, ‘yes, I can do this, if they can do it so can I’. “For future business owners each episode is essentially an hour of free business advice, it might not all be directly applicable, but a lot of it can be.
“Season one was about having the right trademark. People realised, ‘OK for my business the first thing I need to do is trademark my name’.”
That’s not to say the Sharks aren’t benefiting too.
Janine says they learn a lot from their mentees and even more about each other.
“One thing I’ve noticed as the show matures is that we the Sharks know each other a lot better,” she says.
“We’re quite close now and the closeness and respect means we actually tend to go harder.
“We’re a lot more comfortable, and on camera I think that will come through and it’s genuine.
“We have a lot of fun.” Shark Tank season three premieres Tuesday 8.30pm on Channel 10
Janine Allis and fellow judges Andrew Banks, Naomi Simson and Glen Richards are back for another season of Channel 10’s Shark Tank.