THEY MEAN BUSI­NESS

Ja­nine Al­lis, the brains be­hind Boost Juice, is ready to share her hard-won busi­ness nous, along with a heap of money, as one of the judges on the lat­est sea­son of in­ge­nious re­al­ity TV show Shark Tank

The Gold Coast Bulletin - Play Magazine - - PLAY - SALLY COATES

Records are smashed, tears are shed, money is made and there’s a Gold Coast cameo on the most vi­cious show on prime­time TV.

Shark Tank sea­son three hits your screen this Tues­day with Boost Juice founder Ja­nine Al­lis cir­cling the tank with $66 mil­lion in tow.

While busi­ness is clearly a pas­sion for Ja­nine, does her role as a Shark fall un­der busi­ness or plea­sure?

“It’s a bit of both re­ally,” she muses.

“It’s not my day job, my day job is busi­ness and mak­ing sure Boost is the best it can be.

“In one re­spect, the film­ing is a lit­tle bit like a hobby. We film for three weeks, hang out with mates, have a ball and I get treated like a princess, which def­i­nitely doesn’t hap­pen at home.

“Where hobby ends and busi­ness starts is the work that be­gins af­ter the deals are done.”

Once the cam­eras stop rolling there’s still a lot of high­risk work for the Sharks to do, but that doesn’t mean they’re fru­gal with their time.

“Ev­ery pitch goes for an hour – at home you see seven min­utes,” she says.

“So for us it’s about how else we can add value to this ex­pe­ri­ence and this op­por­tu­nity.

“It takes a long time to meet our mentees and find out more about them, the busi­ness and dig deeper.

“But what peo­ple don’t see is that many of the peo­ple – even if we don’t in­vest – we meet af­ter.

“So they may not get a deal, but we still meet with them to give them guid­ance, ad­vice and di­rec­tion.”

But like any good re­al­ity show, the lives of the au­di­ence are also im­pacted by the show’s con­tent – not just the hand­ful who are pitch­ing.

“It’s a show of ‘what if’ – peo­ple who are driv­ing to work think­ing, ‘do I re­ally want to work for some­one else?’ or a mum won­der­ing how she can work from home – peo­ple get their push,” Ja­nine says.

“Peo­ple have told me since the show they’ve said to them­selves, ‘yes, I can do this, if they can do it so can I’. “For fu­ture busi­ness own­ers each episode is es­sen­tially an hour of free busi­ness ad­vice, it might not all be di­rectly ap­pli­ca­ble, but a lot of it can be.

“Sea­son one was about hav­ing the right trade­mark. Peo­ple re­alised, ‘OK for my busi­ness the first thing I need to do is trade­mark my name’.”

That’s not to say the Sharks aren’t ben­e­fit­ing too.

Ja­nine says they learn a lot from their mentees and even more about each other.

“One thing I’ve no­ticed as the show ma­tures is that we the Sharks know each other a lot bet­ter,” she says.

“We’re quite close now and the close­ness and re­spect means we ac­tu­ally tend to go harder.

“We’re a lot more com­fort­able, and on cam­era I think that will come through and it’s gen­uine.

“We have a lot of fun.” Shark Tank sea­son three pre­mieres Tues­day 8.30pm on Chan­nel 10

Ja­nine Al­lis and fel­low judges An­drew Banks, Naomi Sim­son and Glen Richards are back for an­other sea­son of Chan­nel 10’s Shark Tank.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.