FULLY IN MOTION
Aussie rapper Allday’s infectious mix of pop with hip-hop is rapidly building a big following, except it’s still not exactly to his nana’s liking
Aussie hip-hop artist Allday is headed to the Gold Coast this Saturday, performing on an all-star Sprung Festival line-up alongside Illy, A.B. Original, Tkay Maidza, Pez and more.
It’s the biggest showcase of Australian rap music of the year, and after recently clocking more than five million streams on his latest single In Motion, it’s safe to say a portion of that crowd will be there for Allday.
But not everyone is a fan of the edgy wordsmith’s bars.
“My nana isn’t a fan of my music,” he says.
“She wanted me to cut out the swearing. I would like to get more of the nana market and moving forward I will do what I have to do to secure that portion of the population.
“I think I’ll have to make music that’s a bit more polite. Nicer. Less swearing.
“It’s gunna be like me mixed with Michael Buble and Andre Rieu.”
Those might be the 26year-old’s future sounds, but the sound that’s catapulted him to fame has been described as “Drake meets Aussie rap,” meaning a softer, more emotive style of Aussie hip-hop as opposed to the historically harsher styles. It’s no accident, Allday says.
“People do say that and I’m all for it,” he says.
“I remember when I heard one of his [Drake’s] earlier songs, when he started getting big and I thought ‘wow, this is an actual cool pop song.’
“And so he opened that up for me and so that’s totally what I try to do – mix pop with hip-hop. And then add in Aussie rap again.
“Obviously I try to be different, when I was younger I leaned a little too much towards the Drake, Kanye vibe but now I’m heading more in the Allday direction.”
It’s not a conscious effort to add emotion to his music though, because this musician is making music that fuels his own contentment first and foremost. It’s just lucky it fuels others’ too.
“I mean I feel like when I had a job that wasn’t music I definitely wanted to get big, then afterwards when I didn’t have to work I wanted to focus more on making music that I actually like,” Allday says. “I obviously want people to like it but most of all I wanna like it.
“There’s a lot of emotion in what I do and I’m really proud when people like it.
“When I write music it’s really from my heart, I’m happy with it.”
Rapper Allday is part of an all-star Sprung Festival line-up on the Gold Coast on Saturday.