Aussie rap­per All­day’s in­fec­tious mix of pop with hip-hop is rapidly build­ing a big fol­low­ing, ex­cept it’s still not ex­actly to his nana’s lik­ing

The Gold Coast Bulletin - Play Magazine - - NEWS - SALLY COATES All­day will per­form at Sprung Fes­ti­val on Satur­day in Park­wood. Tick­ets and info at sprungfes­ti­val.com.au

Aussie hip-hop artist All­day is headed to the Gold Coast this Satur­day, per­form­ing on an all-star Sprung Fes­ti­val line-up along­side Illy, A.B. Orig­i­nal, Tkay Maidza, Pez and more.

It’s the big­gest show­case of Aus­tralian rap mu­sic of the year, and af­ter re­cently clock­ing more than five mil­lion streams on his lat­est sin­gle In Mo­tion, it’s safe to say a por­tion of that crowd will be there for All­day.

But not ev­ery­one is a fan of the edgy word­smith’s bars.

“My nana isn’t a fan of my mu­sic,” he says.

“She wanted me to cut out the swear­ing. I would like to get more of the nana mar­ket and mov­ing for­ward I will do what I have to do to se­cure that por­tion of the pop­u­la­tion.

“I think I’ll have to make mu­sic that’s a bit more po­lite. Nicer. Less swear­ing.

“It’s gunna be like me mixed with Michael Bu­ble and An­dre Rieu.”

Those might be the 26year-old’s fu­ture sounds, but the sound that’s cat­a­pulted him to fame has been de­scribed as “Drake meets Aussie rap,” mean­ing a softer, more emo­tive style of Aussie hip-hop as op­posed to the his­tor­i­cally harsher styles. It’s no ac­ci­dent, All­day says.

“Peo­ple do say that and I’m all for it,” he says.

“I re­mem­ber when I heard one of his [Drake’s] ear­lier songs, when he started get­ting big and I thought ‘wow, this is an ac­tual cool pop song.’

“And so he opened that up for me and so that’s to­tally what I try to do – mix pop with hip-hop. And then add in Aussie rap again.

“Ob­vi­ously I try to be dif­fer­ent, when I was younger I leaned a lit­tle too much to­wards the Drake, Kanye vibe but now I’m head­ing more in the All­day di­rec­tion.”

It’s not a con­scious ef­fort to add emo­tion to his mu­sic though, be­cause this mu­si­cian is mak­ing mu­sic that fu­els his own con­tent­ment first and fore­most. It’s just lucky it fu­els oth­ers’ too.

“I mean I feel like when I had a job that wasn’t mu­sic I def­i­nitely wanted to get big, then af­ter­wards when I didn’t have to work I wanted to fo­cus more on mak­ing mu­sic that I ac­tu­ally like,” All­day says. “I ob­vi­ously want peo­ple to like it but most of all I wanna like it.

“There’s a lot of emo­tion in what I do and I’m re­ally proud when peo­ple like it.

“When I write mu­sic it’s re­ally from my heart, I’m happy with it.”

Rap­per All­day is part of an all-star Sprung Fes­ti­val line-up on the Gold Coast on Satur­day.

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