Half of kids food ‘bad’

MORE than half of supermarket products marketed at kids are unhealthy, according to a new survey by the Obesity Policy Coalition.

The finding has lead to calls for cartoon characters to be removed from junk food packaging. The OPC surveyed 186 packaged foods with cartoons or character promotions designed to attract children.

It found 52 per cent were classified as unhealthy by the Food Standards Australia New Zealand Nutrient Profiling Scoring Criterion calculator.

Nearly 90 per cent of kids’ snack bars, or 26 out of 30 products, were deemed unhealthy.