The Gold Coast Bulletin

Campaign takes Flight

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TRAVEL retailer Flight Centre will join forces with the Queensland Government in a new agreement to market the state around the world.

Tourism and Major Events Minister Kate Jones said the $6 million deal would build on a previous agreement that delivered a 38 per cent sales increase at travel expos in New Zealand and the United Kingdom.

She said the 2017-2020 partnershi­p would include a program of marketing campaigns, consumer promotions, travel agent education and training, product growth and event support, especially for the Gold Coast Commonweal­th Games.

Flight Centre managing director Graham Turner said the partnershi­p would pay off for the state’s tourism industry.

“We believe that we are now in a golden era for travel,” he said.

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