The Gold Coast Bulletin

State-of-the-art selfies

Attraction takes mobile photos to a new level

- SUZANNE SIMONOT suzanne.simonot@news.com.au

A NEW mobile-phone friendly Gold Coast tourist attraction is set to revolution­ise the art of taking a selfie.

The creative dynamos behind Dracula’s, the Newman family, will unveil Trick Pic, a multimilli­on-dollar, worldfirst selfie-themed tourist attraction in Surfers Paradise.

The groundbrea­king attraction, to open early next year, will give mobile-phone wielding visitors the opportunit­y to pose for photos and short videos in a series of 3D interactiv­e scenes.

The creation, the brainchild of Newman Entertainm­ent Internatio­nal (NEI), will replace their Haunted House at 3177 Surfers Paradise Boulevard, in Surfers.

NEI CEO Alfie Schmid said while 3D photo opportunit­y attraction­s were already popular in Asia, Trick Pic would take the art of selfies to a new level.

He said the venue’s selfpose-in scenes would combine comedy, optical illusion, satire and drama to create a unique experience. “The exhibits interact with the person posing, catering for Live Pics and Vimeo clips,” he said.

“This picks up on the latest Gen Y social media trends, like Vine, Instagram, Pintrest and Snapchat.”

NEI is making over the walk-through haunted house it opened in its purpose-built, five-level building in Surfers eight years ago for Trick Pic, which will have an urban art feel and Australian pop culture theme.

“Dracula’s Theatre is still going gang busters however our Haunted House has been a bit of a dilemma,” Mr Schmid said.

“It is too scary for families with younger kids and we found it is intimidati­ng for Asian visitors.”

He said Trick Pic would be as much an art gallery as photo attraction.

“We are aiming to attract anyone with a mobile phone,” he said. “We want the attraction to gain attention on the world stage for its unique integratio­n of special effects and optical illusion.”

 ?? Picture: RICHARD GOSLING ?? Richard Macionis from Dracula's at the company’s old Haunted House in Surfers Paradise, which is being turned into a new attraction that will revolution­ise the selfie.
Picture: RICHARD GOSLING Richard Macionis from Dracula's at the company’s old Haunted House in Surfers Paradise, which is being turned into a new attraction that will revolution­ise the selfie.

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