TV A 43-INCH WORK OF ART

AUSTRALIANS are the first to admit they love a good ‘big thing’ especially when it comes to monumental fruit or televisions.

And while the market will continue to froth over 75inch television screens, Samsung’s latest product proves good things also come in smaller packages.

The 43-inch The Frame television complements its big brothers, the 55” and 65”, launched in 2017.

Consumer demand has led the innovation that will see this become the perfect television for the bedroom or other rooms while you leave the larger device for the lounge room.

“Australia’s response to The Frame has been phenomenal and its success is a testament to the value of Samsung’s ongoing work to innovate with purpose,” said Hass Mahdi, head of product, AV, Samsung Electronics Australia.

When switched off is when this baby really shines, disguising itself as a painting on the wall and melding into your home’s decor.

Built into it are 700 beautiful artworks which display as they would if it were a canvas.

Samsung has promised that catalogue will increase to a collection of 1000 by mid-2018 as they garner strong partnerships with museums and artists.

The Frame 43” retails for $1799 from Harvey Norman, David Jones and www.samsung.com.au.

– Georja Ryan