Face scans for missing

THE days of searching for missing persons with posters, billboards and milk cartons might be numbered, with millions of Facebook photos seen as a potential key to reuniting families with lost loved ones.

The Invisible Friends campaign, a world-first initiative launched yesterday, urges global users to “friend” the profiles of 10 missing people on the chance a facial scan finds them in the background of their online photos and videos.

The Victoria-based Missing Persons Advocacy Network will then be notified of a possible match.