Property experts look to the future
IT’S usually families, holiday makers and schoolies who descend on the Gold Coast in droves but this weekend marked a change of pace.
Thousands of property experts packed into the Gold Coast Convention and Exhibition Centre yesterday for the Australasian Real Estate Conference (AREC).
Now in its milestone 21st year, the conference focuses on strategies for the future and challenges those working in the industry to become forward-thinkers.
It promises to arm delegates with information, practical strategies and tips that will help take their business to a new level.
In the lead-up to this year’s event, founder John McGrath said it would have the strongest line-up of real estate speakers ever assembled in Australasia.
It drew more than 4000 people on day one yesterday when 17 speakers took to the stage to share their experiences and advice.
One of the industry’s leading coaches and trainers, Tom Ferry, was the first speaker to take the stage with part one of his presentation ‘The three pillars of success: mindset, model and marketing’.
He said focusing on longterm business growth instead of personal growth was the key to success in the industry.
He said agents with a “growth mindset”, which included those who embraced challenges and found lessons and inspiration in other people’s success, were more likely to succeed in the industry.
Those who gave up quickly and accepted the status quo, known as those with a “fixed mindset”, struggled to improve.
“Our entire planet, our entire human existence is about evolution – improving, getting better, solving problems of the past,” Mr Ferry said. “You have got to get outside your comfort zone.”
Part two of his presentation continues today.
Other speakers who took to the stage were co-founder of Australia’s largest property buyers agency Simon Cohen, founder and chief executive of self-titled real estate agency Dolly Lenz with her daughter Jenny, and business whiz Chris Helder.
The conference continues today with 16 speakers set to take the stage.
Among them are Canada’s inspirational speaker and New York Times best-selling author Amanda Lindhout, internationally WITH ALEISHA DAWSON & JESSICA BROWN renowned real estate industry speaker and trainer Josh Phegan, and one of the top two performers in Australia’s real estate industry James Tostevin.
This is the seventh year the conference has been held on the Coast. It is organised by Total Real Estate Training.