Gympie Times’ au­di­ence grows by 10pc in six months

The Gympie Times - - NEWS -

THE power of re­gional me­dia to con­nect strongly with the com­mu­nity has been high­lighted, with the re­lease of new EMMA and Niel­son read­er­ship fig­ures re­veal­ing The

Gympie Times has grown its au­di­ence by 10 per cent over the last six months.

While your lo­cal daily news­pa­per’s print read­er­ship is sta­ble year-on-year (one of the few pub­li­ca­tions in the coun­try where that is the case), The

Gympie Times’ dig­i­tal au­di­ence has grown con­sid­er­ably, up by 14 per cent, or an ex­tra 6000 peo­ple vis­it­ing our site in the last six months. Every month The Gympie

Times and our sis­ter news­pa­pers con­nect with nearly 2.7 mil­lion (or 73 per cent) of Queenslanders, in­clud­ing four out of every five re­gional Queenslanders.

Ac­cord­ing to the lat­est EMMA re­sults, The Gympie Times’ av­er­age daily read­er­ship is 14,000 from Tues­day to Fri­day and 15,000 on Satur­days. Our monthly dig­i­tal au­di­ence is 48,000, our monthly print au­di­ence is 32,000 and our to­tal monthly au­di­ence is about 80,000.

Last Septem­ber, The Gympie

Times was awarded Com­mu­nity News­pa­per of the Year at the Pa­cific Area News­pa­per Pub­lish­ers As­so­ci­a­tion (PANPA) awards.

An­nounced as the best com­mu­nity paid daily in Aus­trala­sia at a gala din­ner in Syd­ney, it was the third time in four years the pa­per has claimed the ti­tle.

Fi­nal­ists for this year’s award will be an­nounced next week.

Editor Shel­ley Stra­chan was hon­oured to ac­cept the award on be­half of The Gympie Times staff, at­tribut­ing their hard work and ded­i­ca­tion to the prod­uct and the com­mu­nity as cru­cial to the suc­cess of the pa­per.

“We have more jour­nal­ists on the ground right here in Gympie than any­one, so when lo­cal res­i­dents need to know some­thing, they come to us,” she said.

Source: EMMA CMV 12 months to April 2018; Nielsen DRM April 2018

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