A.B. (AF­TER BE­ZOS)

The Insider - - AUDIENCE -

Added “Morn­ing Mix” of syn­di­cated con­tent from so­cial me­dia and dig­i­tal pub­lish­ers (e.g. Buz­zFeed, Huff­in­g­ton Post) on its web­site. Of­fers any­one the op­por­tu­nity to post opin­ion­ated pieces un­der “PostEvery­thing”

Quickly grew a na­tion­wide au­di­ence (on the cheap) through - Pub­lish­ing part­ner net­work - Highly dis­counted sub­scrip­tions for tens of mil­lions of Ama­zon Prime mem­bers

En­cour­ages a cus­tomer-first cul­ture of ex­per­i­men­ta­tion, in­no­va­tion

In­te­grated ed­i­to­rial and tech­ni­cal rock stars in the news­room

Trans­form­ing it­self into a pub­lish­ing lab­o­ra­tory with plans to li­cense its tech­nol­ogy to oth­ers through its new ARC Dig­i­tal Plat­form for Me­dia busi­ness

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