At the foundation of this pyramid, readers’ needs are straightforward – they want the right content at the right time on the right platform in the right language in the right place.
Right Content: Relevant, shareable and discoverable
Right Time: All the time
Right Platform: Optimised for all platforms
Right Language: Linguistically, style-wise and tone
Right Place: Wherever the reader happens to be
Doing all the right things may seem like a lot to ask of one newspaper, but publishers don’t have to tackle the challenge alone. There are lots of technology and distribution partners that can help publishers fulfil readers’ needs at this most fundamental level.