PHYS­I­O­LOG­I­CAL NEED:

Qual­ity con­tent

The Insider - - AUDIENCE -

At the foun­da­tion of this pyra­mid, read­ers’ needs are straight­for­ward – they want the right con­tent at the right time on the right plat­form in the right lan­guage in the right place.

Right Con­tent: Rel­e­vant, share­able and dis­cov­er­able

Right Time: All the time

Right Plat­form: Op­ti­mised for all plat­forms

Right Lan­guage: Lin­guis­ti­cally, style-wise and tone

Right Place: Wher­ever the reader hap­pens to be

Do­ing all the right things may seem like a lot to ask of one news­pa­per, but pub­lish­ers don’t have to tackle the chal­lenge alone. There are lots of tech­nol­ogy and dis­tri­bu­tion part­ners that can help pub­lish­ers ful­fil read­ers’ needs at this most fun­da­men­tal level.

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