SELF-AC­TU­AL­IZA­TION NEED:

Per­sonal ful­fill­ment

The Insider - - AUDIENCE -

There have been a num­ber of def­i­ni­tions ban­tered around for the term self-ac­tu­al­iza­tion, but they all ba­si­cally come down to “the full re­al­iza­tion of one’s po­ten­tial”, and of one’s ‘true self’.” The quest for spir­i­tual en­light­en­ment, pur­suit of knowl­edge, ex­press­ing one’s cre­ativ­ity and the de­sire to give back to so­ci­ety are ex­am­ples of self-ac­tu­al­iza­tion.

So how does this re­late to news­pa­pers? It’s a huge op­por­tu­nity!

We’re al­ready see­ing the lines be­tween con­tent creation and con­sump­tion blur, as more and more read­ers are contributing to news. But in to­day’s frag­mented world, con­sumers don’t have the op­por­tu­ni­ties to reach their full contributing po­ten­tial through news sites and so­cial net­works be­cause their con­tri­bu­tions/ com­ments are:

Quickly lost in the stream of other peo­ple’s com­ments and it is very dif­fi­cult for in­di­vid­u­als to stand out from the noise

Per­ish­able be­cause they are at­tached to news sto­ries that be­come ob­so­lete when to­mor­row’s news hits the wires

Imag­ine if news­pa­per web­sites of­fered read­ers an op­por­tu­nity to share opin­ions that could take on a life of their own and never per­ish.

Imag­ine if pub­lish­ers could fa­cil­i­tate the dis­cov­ery of like­minded peo­ple around top­ics of in­ter­est and let read­ers build teams around shared opin­ions.

Imag­ine if pub­li­ca­tions could be trans­formed into a so­cial net­work for news that gives read­ers op­por­tu­ni­ties to grow knowl­edge, re­la­tion­ships and sta­tus within the com­mu­nity – al­low­ing them to achieve their full po­ten­tial in terms of contributing to so­ci­ety and in­flu­enc­ing oth­ers.

It’s not only pos­si­ble, it’s al­ready here.

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