There have been a number of definitions bantered around for the term self-actualization, but they all basically come down to “the full realization of one’s potential”, and of one’s ‘true self’.” The quest for spiritual enlightenment, pursuit of knowledge, expressing one’s creativity and the desire to give back to society are examples of self-actualization.
So how does this relate to newspapers? It’s a huge opportunity!
We’re already seeing the lines between content creation and consumption blur, as more and more readers are contributing to news. But in today’s fragmented world, consumers don’t have the opportunities to reach their full contributing potential through news sites and social networks because their contributions/ comments are:
Quickly lost in the stream of other people’s comments and it is very difficult for individuals to stand out from the noise
Perishable because they are attached to news stories that become obsolete when tomorrow’s news hits the wires
Imagine if newspaper websites offered readers an opportunity to share opinions that could take on a life of their own and never perish.
Imagine if publishers could facilitate the discovery of likeminded people around topics of interest and let readers build teams around shared opinions.
Imagine if publications could be transformed into a social network for news that gives readers opportunities to grow knowledge, relationships and status within the community – allowing them to achieve their full potential in terms of contributing to society and influencing others.
It’s not only possible, it’s already here.