what you need to know

The Insider - - AUDIENCE -

What it means in 2015

Ad-serv­ing soft­ware

Cus­tumer re­la­tion­ship man­age­ment (CRM)

Big im­pact on cul­ture, strat­egy, per­son­nel, foun­da­tions

ROI: en­gage­ment, rev­enue, bet­ter busi­ness out­comes

“Math Men” re­plac­ing “Mad Men” at me­dia com­pa­nies

Tied to pro­gram­matic, mo­bile, pay­walls

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