The bad news

The Insider - - ADVERTISING -

Many con­sumers have trou­ble iden­ti­fy­ing the brand as­so­ci­ated with a piece of na­tive ad­ver­tis­ing (Con­tently)

Branded con­tent mag­ni­fies neg­a­tive sen­ti­ment among those who dis­like the brand (BCG)

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.