BELOW THE SURFACE
Most of my predictions fall into two overriding themes: Continual Disruption People-Centric Publishing Disruption isn’t a one-time blip in the radar of our evolution, but a catalyst that continues to accelerate advancements in technology and society. Although many like to call disruption “the new normal”, it’s been around since hominin’s first use of fire over a million years ago.
Today, disruption is propelling us forward at warp-speed, impacting every area of our lives, and humanity as a whole. Because of its acceleration, Digital Darwinism is infiltrating businesses like never before, causing them to fall short of meeting the needs of people, who are not only riding the wave of digital technology advancements and society’s rapid shifts, they’re driving them both. It is for this reason that the number one priority for every business going forward must be the user; 2016 needs to be The Year of the Person.
In terms of publishing, this means focusing on what a person wants, rather than looking for people to buy what you’re selling.
It means putting the person at the center of every editorial decision, advertising decision, pricing decision, distribution decision, business decision, product/service decision, design decision and corporate culture.
If we don’t make 2016 The Year of the Person, then I truly believe we will have much bigger challenges ahead of us in 2017, where we won’t really need to talk about predictions for the industry going forward.