Niko­lay Mal­yarov

EVP, Chief Con­tent Of­fi­cer and Gen­eral Coun­sel

The Insider - - CONTENT - twit­ter.com/@mal­yarov

For decades the world has been shrink­ing as trans­porta­tion and com­mu­ni­ca­tion tech­nolo­gies trans­form it into a global vil­lage. And as we cel­e­brate the next quar­ter cen­tury of the World Wide Web launched in 1989, I’m re­minded when, as a teenager that same year, I wit­nessed in awe the tear­ing down of the Ber­lin Wall.

I didn’t re­ally un­der­stand the im­pli­ca­tions those events would have, but look­ing back now, there is no doubt they both pro­foundly changed the world and hu­man­ity. They ush­ered in new ways of com­mu­ni­cat­ing, ac­cess­ing in­for­ma­tion, co­op­er­at­ing and glob­al­iz­ing busi­nesses, peo­ple and cul­tures mak­ing six de­grees of sep­a­ra­tion feel more like three.

But with any dis­rup­tion comes a dou­ble-edged sword of op­por­tu­nity and chal­lenge. Dig­i­tal tech­nol­ogy has fun­da­men­tally changed busi­ness, dis­tri­bu­tion and mon­e­ti­za­tion mod­els in pub­lish­ing – changes that have in­stilled fear, un­cer­tainty and doubt in many about the fu­ture of me­dia.

And yet, at the same time, glob­al­iza­tion has brought enor­mous op­por­tu­ni­ties to di­ver­sify, em­brace new busi­ness mod­els and reach new read­ers far be­yond tra­di­tional dis­tri­bu­tion chan­nels and bor­ders – global au­di­ences that have a vo­ra­cious ap­petite for qual­ity con­tent.

To­day we have un­prece­dented ac­cess to the world’s press only ham­pered by the walls be­ing erected by some pub­lish­ers around their con­tent. But even while those bar­ri­ers rise up, con­trary to the will of the ma­jor­ity, we’re see­ing oth­ers come down. This was the case with our re­cent part­ner­ship with China to bring thou­sands of their lead­ing news­pa­pers and mag­a­zines to the world.

Tech­nol­ogy in­no­va­tion has also taken in­ves­tiga­tive jour­nal­ism to a whole new glob­al­ized level as we wit­nessed with the Panama Pa­pers. But while the ap­pre­ci­a­tion of qual­ity con­tent rises with read­ers and con­sumer-cen­tric busi­nesses who use it to dif­fer­en­ti­ate them­selves, many pub­lish­ers con­tinue to cut costs in the news­room, de­valu­ing their con­tent in ef­forts to min­i­mize losses, when they should be in­vest­ing in it to max­i­mize gains.

In this is­sue of The In­sider, we’ll ex­plore the op­por­tu­ni­ties for pub­lish­ing to not just sur­vive, but thrive in to­day’s con­nec­tion and shar­ing economies by cap­i­tal­iz­ing on the three pil­lars of mon­e­ti­za­tion.

We’ll show­case what other in­dus­tries (hos­pi­tal­ity and travel) are do­ing to, not only weather the storms of the dig­i­tal and mo­bile rev­o­lu­tion, but har­ness it to grow prof­its through loy­alty.

And we’ll share how pub­lish­ers can be high per­form­ers in prod­uct, process and busi­ness by ap­ply­ing the eight es­sen­tials of in­no­va­tion through­out their or­ga­ni­za­tions and ex­ploit­ing the power of ex­ter­nal net­works and part­ner­ships.

It’s been of­ten said that pub­lish­ing has been liv­ing in “in­ter­est­ing times.” And while many be­lieve that to be a curse, I like to think of it as a bless­ing. It re­ally is all about per­cep­tion and how you re­spond to your own be­liefs. Be­cause as Henry Ford so pro­foundly said, “Whether you think you can, or you think you can’t, you’re right.”

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