What does the fu­ture hold?

The Insider - - DISRUPTION -

Prop­erty is no longer a priv­i­lege; in fact, it has be­come a bur­den. The pro­pri­etor no longer gov­erns the world, but serves those who make use of his/her pos­ses­sions. In pub­lish­ing, it means that cus­tomer ser­vice and ex­pe­ri­ences that build brand affin­ity and loy­alty are crit­i­cal.

Progress can­not be stopped, but it does de­velop non­lin­early. Driven by nos­tal­gia, qual­ity and rel­e­vancy, there has been a re­nais­sance of long play­ing vinyl records, CDs, printed books, high-qual­ity greet­ing cards and even Po­laroid cam­eras.

So that begs the ques­tion, “Will will ever see a re­ver­sal in this cur­rent trend – a re­turn to fashion of own­er­ship and pos­ses­sion some­thing that is “just mine” and very per­sonal?”

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.