What does the future hold?
Property is no longer a privilege; in fact, it has become a burden. The proprietor no longer governs the world, but serves those who make use of his/her possessions. In publishing, it means that customer service and experiences that build brand affinity and loyalty are critical.
Progress cannot be stopped, but it does develop nonlinearly. Driven by nostalgia, quality and relevancy, there has been a renaissance of long playing vinyl records, CDs, printed books, high-quality greeting cards and even Polaroid cameras.
So that begs the question, “Will will ever see a reversal in this current trend – a return to fashion of ownership and possession something that is “just mine” and very personal?”