Ari Rosen­berg

The Insider - - ADVERTISING -

The founder of Per­for­mance Pric­ing Hold­ings, LLC. Ari Rosen­berg li­censes his patented IPC Pric­ing sys­tem, a re­wards pro­gram for bet­ter ads, to pub­lish­ers and agen­cies. Prior to that, he trained thou­sands of me­dia sales reps how to sell on­line ad­ver­tis­ing. He started his dig­i­tal ad sales ca­reer in 1999 in San Fran­cisco join­ing Snow­ball.com, which was later, re­named IGN.com and sold to FOX for $650 mil­lion dol­lars. Be­fore that, sold print ads for Ten­nis mag­a­zine and Newsweek and was also a me­dia buyer at Young & Ru­bi­cam when sus­penders were in fashion.

He works and lives in NYC with his wife Cyn­thia, and his now four­month- old son Bodhi. Con­tact: Ari@ipcpric­ing.com

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