PressReader’s Niko­lay Mal­yarov speaks at Dig­i­tal In­no­va­tor’s Sum­mit 2017

The Insider - - JOURNALISM -

For the first time in the history of hu­man­ity, we all own our com­mu­ni­ca­tion at mass scale and global level — a new re­al­ity where in­di­vid­u­als con­trol what, where, when and how they dis­cover, con­sume, cre­ate and dis­trib­ute con­tent. The “mefirst gen­er­a­tion” isn’t an age group — it’s a place in time.

I invite you to view a record­ing of my FIPP Dig­i­tal In­no­va­tors Sum­mit pre­sen­ta­tion where I walk through a peo­ple-first for­mula that is help­ing to at­tract and en­gage read­ers at times and places past busi­ness mod­els had missed — a for­mula that is not only ef­fec­tive, it’s very sim­ple. It’s all about…

• De­liv­er­ing the Right con­tent

• To the Right au­di­ence

• At the Right Time

• Through the Right Chan­nels

• At the Right price

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