PressReader’s Nikolay Malyarov speaks at Digital Innovator’s Summit 2017
For the first time in the history of humanity, we all own our communication at mass scale and global level — a new reality where individuals control what, where, when and how they discover, consume, create and distribute content. The “mefirst generation” isn’t an age group — it’s a place in time.
I invite you to view a recording of my FIPP Digital Innovators Summit presentation where I walk through a people-first formula that is helping to attract and engage readers at times and places past business models had missed — a formula that is not only effective, it’s very simple. It’s all about…
• Delivering the Right content
• To the Right audience
• At the Right Time
• Through the Right Channels
• At the Right price