Asian nation banks on events to attract tourists
MALAYSIA wants more tourists and, in a bid to attract 31.8 million visitors this year, the country’s government has lined up a number of events to help meet the 2017 target. From unusual cultural festivals to adrenaline-charged outdoor events, the aim is to increase the visitors to the country by 4.3% over the 2016 numbers.
Malaysia’s tourism and culture deputy minister Datuk Mas Ermieyati Samsudin said the government aimed to attract Aussies to the three states of Pahang, Perak and Terengganu.
Terengganu, for instance, will host the International Eco and Marine Tourism Conference in October and the Sounds of Terengganu Musical Festival in November. These are only two of many events scheduled for 2017.
With Malaysia’s total tourism expenditure this year expected to total about $35.6 billion, Terengganu State is especially keen to ensure its share of revenue increases.
The state prides itself on its culture, beaches, jungle and other natural wonders. There are accommodation options to suit every budget. Terengganu is banking on the idea that whenever Aussies visit, there will be an appeal.
Often overlooked in favour of the Malay Peninsula’s better-known western states, Terengganu is home to some of Malaysia’s most sublime and unspoiled beaches, not to mention the idyllic Perhentian Islands. Its Visit Beautiful Terengganu 2017 campaign is expected to draw about 5.6 million visitors to the state this year, from which it hopes to generate an estimated $1.4 billion in tourism revenue.
But the deputy minister also said all three destinations were appealing in their own right.
For the traveller looking ahead of the curve, the three destinations offer unparalleled opportunities to experience an authentic Malaysia still relatively untouched by mainstream tourism, making them among the country’s best-kept secrets.
In a country where tourism is a major contributor to GDP there is no doubt that greater tourist arrivals will not only be of significant benefit to each of these states and local tourism operators, but will also provide a significant fillip to Malaysia’s national economy.