TOUGH BIRDS OF A FEATHER

The Morning Bulletin - - MOTORING -

When it comes to tough, they don’t come more bru­tal than Ul­tra­man.

The three-day triathlon, which en­com­passes 515km of rac­ing with 10km swim, 421km bike and 84km run legs, starts at Noosa to­day.

Pro­vid­ing sup­port ev­ery inch of the way is Isuzu Ute.

“Ul­tra­man is re­garded as the pin­na­cle and the tough­est of tri-sports in Aus­tralia. When we heard about this event hap­pen­ing in our back­yard we just had to get in­volved,” PR and spon­sor­ship man­ager Mark Har­man said.

“Ul­tra­man Aus­tralia in essence stands for ev­ery­thing that we be­lieve in as a brand, and aligns with our tough im­age and prod­uct that also goes the dis­tance.”

Pro­vid­ing sup­port through­out the three days will be a herd of Isuzus, in­clud­ing the D-Max crew cab and a dual cab, as well as two MU-X SUVs.

This year there are three Sun­shine Coast lo­cals par­tic­i­pat­ing – Car­men Atkin­son, Juli­enne Drysdale and Chloe Kay.

Race di­rec­tor Tony Hor­ton said the event was capped on an invitation-only ba­sis and at­tracted par­tic­i­pants from around the world.

Each ath­lete must be ac­com­pa­nied by an in­di­vid­ual sup­port team of at least two peo­ple over the en­tire course.

“The first Ul­tra­man Aus­tralia was held in 2015, with the goal of stag­ing an event which fo­cused on the guid­ing prin­ci­ples of Hawai­ian

cul­ture: aloha (love), ohana (fam­ily) and kokua (help),” Hor­ton said.

This year, 48 ath­letes from 11 coun­tries will come to­gether to par­tic­i­pate in Ul­tra­man Aus­tralia 2018. The field in­cludes par­tic­i­pants from Brazil, Canada, Ger­many, Great Britain, In­dia, New Zealand, Pak­istan, Sin­ga­pore, Thai­land and the US.

PHOTO: IAIN CURRY

SUP­PORT: Ul­tra­man Aus­tralia com­peti­tor Car­men Atkin­son wel­comes the Isuzu Ute spon­sor­ship.

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