Lo­han’s worth may be lower than she thinks

The Morning Bulletin - - SHOWBIZ - NY Post

LIND­SAY LO­HAN may have ever so slightly over­es­ti­mated the value of her en­dorse­ment.

A rep for the Mean Girls star went trawl­ing for deals on a Face­book group for pub­li­cists and mar­keters this week, writ­ing that in­ter­ested par­ties should “reach out if you rep a brand that is in­ter­ested in en­dorse­ment op­por­tu­ni­ties with Lind­say”.

They also rather grandly an­nounced that “ac­cept­able brands in­clude: fash­ion, beauty, car, life­style, CPG, fit­ness/life­style, food/drinks, en­ter­tain­ment/me­dia, tech. Must have a sub­stan­tial bud­get”.

The re­sponse was, er, un­der­whelm­ing. The post got three re­sponses: one alert­ing a New York Post re­porter to the gauche cash grab, and two from in­dus­try types ask­ing for a “ball­park” on what “sub­stan­tial” means.

The rep for Lo­han did not re­spond to a re­quest for com­ment.

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