Hard work set to be hon­oured at awards

The Northern Star - Northern New South Wales Rural Weekly - - News -

SOME of Australia’s top beef pro­duc­ers will be recog­nised for their hard work, ded­i­ca­tion and qual­ity pro­duce through the Meat Stan­dards Australia (MSA) Ex­cel­lence in Eat­ing Qual­ity Awards, to be held na­tion­ally through­out Septem­ber and Oc­to­ber.

The awards recog­nise pro­duc­ers who have achieved out­stand­ing com­pli­ance rates to the MSA spec­i­fi­ca­tions, as well as high eat­ing qual­ity per­for­mance, as rep­re­sented by MSA In­dex re­sults for cat­tle MSA graded dur­ing the 2015-16 and 2016-17 fi­nan­cial years.

Un­der the awards, a Most Out­stand­ing Feed­lot and Most Out­stand­ing Non-Feed­lot MSA pro­ducer will be crowned in each state.

One pro­ducer from each state will also win the in­au­gu­ral MSA Ex­cel­lence in Eat­ing Qual­ity Progress Award for show­ing the great­est im­prove­ment in their MSA re­sults since the 2014-15 fi­nan­cial year.

The awards events, to be held in each state across the coun­try, will also in­clude a What Makes the Per­fect MSA In­dex fo­rum. Pro­duc­ers are in­vited to come along and hear the lat­est de­vel­op­ments in the MSA pro­gram and re­search, fo­cused on ar­eas that will help im­prove car­case com­pli­ance and eat­ing qual­ity per­for­mance in­clud­ing top­ics such as bench­mark­ing, ge­net­ics and nu­tri­tion.

The fo­rums will also pro­vide pro­duc­ers with the op­por­tu­nity to hear about broader is­sues in the red meat in­dus­try, in­clud­ing up­dates on changes to strengthen the Live­stock Pro­duc­tion As­sur­ance (LPA) pro­gram and in­for­ma­tion on the value of big data across the in­dus­try, in­clud­ing the lat­est in­for­ma­tion on the roll­out of DEXA ob­jec­tive mea­sure­ment tech­nol­ogy.

MSA was de­vel­oped by the Aus­tralian red meat in­dus­try to im­prove eat­ing qual­ity con­sis­tency.

MSA pro­gram man­ager Sarah Stra­chan said this year’s fo­rums and awards built on the in­au­gu­ral events held in 2016, which were en­thu­si­as­ti­cally at­tended by pro­duc­ers across the coun­try.

“We know how hard the ma­jor­ity of pro­duc­ers work to pro­duce a qual­ity prod­uct that meets the strict MSA cri­te­ria. These awards are about ac­knowl­edg­ing that hard work,” Ms Stra­chan said.

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