Cre­at­ing value in sheep

The Northern Star - Northern New South Wales Rural Weekly - - Top 5 Topics -

Nuffield Scholar Michael Craig. AUS­TRALIA’S sheep­meat in­dus­try may ex­port to more than 65 coun­tries across the globe and en­joy good de­mand domestically, but a new re­port from 2015 Nuffield Scholar, Michael Craig, shows there may now be value in mov­ing away from tra­di­tional sup­ply chains to help meet grow­ing con­sumer ex­pec­ta­tions of qual­ity.

Michael is gen­eral man­ager of Tu­loona Pas­toral near Har­row, Vic­to­ria, a mixed broad-acre live­stock and crop­ping en­ter­prise com­pris­ing 18,000 sheep, 500 cows and a 1400-hectare crop­ping pro­gram.

His Nuffield Schol­ar­ship in­ves­ti­gated the Aus­tralian sheep­meat in­dus­try’s abil­ity to cre­ate value in chang­ing en­vi­ron­men­tal, eco­nomic and so­cial con­di­tions.

It took him on a study tour, where he re­searched sup­ply chain mod­els in the USA, New Zealand, Europe and the UK.

“We, as an in­dus­try, must con­tinue to chal­lenge the sta­tus quo be­cause these ad­di­tional costs di­rectly im­pact on con­sumer prices and erode prof­itabil­ity,” he said.


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